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Recent Posts

Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al) September 16, 2019
Brand Safety Crisis Can Prompt Consumer Backlash Against Brand September 9, 2019
Your business is all about the content you trust. September 3, 2019
Brand Safety, the most misleading proxy for quality that an advertiser can use. August 28, 2019
2019: Brand awareness is Marketers top priority. August 26, 2019
Do not let advertising compromise your brand consistency. August 19, 2019
Economy and Enterprise – US vs France Taxonomies. August 5, 2019
TrustedOut in NetSources July 29, 2019
France: People trusts almost twice more someone they know than news media July 22, 2019
65% of Britain’s biggest advertisers are present in non-brand safe environments July 18, 2019
They say about nous. [update #2] July 16, 2019
Fine tuning your corpus to perfect analytics and build brand consistent whitelists. July 15, 2019
Brand Consistency > Brand Safety + Brand Suitability July 10, 2019
Business Case #4. Whitelisting. July 8, 2019
How our AI-powered classification works. July 4, 2019
Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada July 1, 2019
“Fake news” means almost nothing. June 27, 2019
People have shifted their trust to the relationships within their control. June 24, 2019
Adding News-Sensitivity in our Taxonomy. June 20, 2019
Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values. June 17, 2019
“It takes 20 years to build a reputation and 5 minutes to ruin it… June 13, 2019
“It’s a good business, where you write for them.” [updated] June 11, 2019
1-pager: The Social Intelligence Opportunity June 8, 2019
1-pager: the Brand Safety Opportunity June 5, 2019
Brand Safety Violations: Consumers question brand’s motives. June 3, 2019
54.6% US CMOs reviewed their agency relationships because of Brand Safety May 31, 2019
TrustedOut in 1-page. May 29, 2019
Is the open web in danger? May 28, 2019
Need for Media Profiles Lists? Unilever agrees. May 21, 2019
Media profiles are key to Business Intelligence and Advertising. [updated] May 20, 2019
Developed nations distrust Social Networks, Developing ones don’t. May 15, 2019
In Europe, for the 1st time, written press is more trusted than distrusted. May 13, 2019
Mind the gender trust gap. May 9, 2019
Less than 15% of journalists trained to best report on misinformation. May 6, 2019
Distrust is, both in Media and Gov, and both in Europe and the US. May 2, 2019
Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share. April 29, 2019
Populists/anti-elitists and Right wings share the same views on News Media in France April 25, 2019
New demo page showcasing TrustedOut and BI, Ads and PR April 23, 2019
Quiet trendsetters quietly distrust Social Media. April 18, 2019
TrustedOut + Digimind partnership. It’s official. April 16, 2019
Deck and demo from our 1st public event: TrustedOut+Digimind. April 11, 2019
Important does not mean interesting. Quite the opposite. April 11, 2019
Google to the local media rescue. April 8, 2019
Brands buy Media Brands. April 4, 2019
Facebook’s news tab is a great idea IF users can curate her/his sources. April 2, 2019
Online lie detector or Machine learning how to lie. March 27, 2019
Distrust in Media driven by distrust in government. March 25, 2019
TrustedOut + Digimind = Trust in your Sources means Trust in your Analytics. March 20, 2019
Time for journalists to acknowledge that they write from a set of values, not simply from a disinterested effort at truth? March 18, 2019
TrustedOut AI-Operated Classification March 13, 2019

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Published by

Freddy Mini

CEO & Co-founder View all posts by Freddy Mini

Posted on June 8, 2019June 5, 2019Author Freddy MiniCategories Brand safety, Corpus Intelligence

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