Never too late to know how and where your brand was exposed
For obvious confidentiality, we won’t reveal the client.
Gauging where your brand was exposed is super simple:
1. Get the list of domains where your ad was inserted.
Ask your agency (or trading desk) for the list of all domains where your ads won impressions.
2. Make a corpus of this list.
Simple again: Drag and drop the list of domains in TrustedOut’s “Files” menu and create a corpus with this one condition:
Website > is in file > [name of the list file]
3. Discover insights.
Again, without revealing the Client’s name, we can share few requirements made.
3.1 Toxic content
Very common, Client does not want any association of their brand and publishers perceived as publishing fake news, revisionism…
Well, Brand was exposed in 1 media spotted as publishing Fake News.
3.2 Political Orientation
Very common as well, Client does not want to be exposed in far right or far left wings.
Hum, Brand was exposed on 6 far right and 1 far left politically oriented media.
3.3 Religious Orientation
Client didn’t have requirements here.
For the record, ads were inserted in 7 religiously oriented media.
3.4 Satirical Orientation
Often Client does not want to be linked with humorous or satirical content.
Brand was exposed in 2 media spotted as humorous / satirical
3.5 Taxonomy
Client does not want to be exposed in a Misc News environment.
Too bad, Misc News are the #4 editorial classification in the list of media
3.6 Country and Language
Finally, Client wanted media from France and in French.
Simply add those 2 conditions, France and French and the number of media qualifying moved from 418 (screenshot above) to… 213!
Yes, almost half of the media were not French in France!
Fixing Brand Safety…
As said, it’s never too late. If you don’t want to create your whitelist from a brand new corpus, but prefer keeping a list sent by someone, simply add those mandatory criterions like this:
… and keeping it fixed.
Problem with hand made lists is they don’t update with new media or with media not fitting Client desire anymore or for a period of time. While we cannot update the list given here (unless we create the corresponding Corpus), we can make sure additional conditions seen above are keeping the list up-to-date with all major DSPs (Xandr, Google DV 360, …)
TrustedOut generates a Deal ID accepted by all major DSPs. This ensures, TrustedOut permanent qualifications updates are sync’ed for your campaigns.
Want to try?
Send us your domains list!
As written above, we’ll keep it confidential.
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