Brands need more than Safety, more than Suitability.
Last year, 4A’s (the American Association of Advertising Agencies serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend) announced: ” Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk”
… and predicted “the content classifications will streamline the conversations between all parties regarding what placements are appropriate by brand.”
Unsurprisingly, we could not agree more.
“It is time to take brand safety to the third level or ‘brand care’ level…”
says Admantx, and continues “… one that gives far greater prominence to the meaning, context and potential implications of online content, specific to the actual brand’s needs.”
Again, we could not agree more.
That third level or brand care level is Brand Consistency.
Consistency Builds Brand Awareness
Brand Consistency Communicates Credibility
Consistency Makes Your Brand More Trustworthy
Consistency Helps Manage Perceptions
Consistency Takes Marketing to a New Level
Consistency Builds Brand Equity
This equity comes in part because of customer loyalty. Access Development gives the statistic that 86% of consumers say that loyalty is driven by trust. Twenty-six percent of consumers specifically call out “consistency” as part of this loyalty.
TrustedOut builds and preserves your Brand Consistency:
- Manage lists from AI-profiled sources. Unbiased. Universal. Up-to-date.
- Feed directly ad delivery systems 24/7/365.
- Align centrally all lists per brands, regions, campaigns.
- Optimize budgets using media profiles to detect most efficient media.