Brand Consistency > Brand Safety + Brand Suitability

Brands need more than Safety, more than Suitability. Last year, 4A’s (the American Association of Advertising Agencies serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend) announced: ” Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor In Move to Help Advertisers Assess Risk” … … Continue reading Brand Consistency > Brand Safety + Brand Suitability