Brand Safety, the most misleading proxy for quality that an advertiser can use.

This post is our takeaways from this AdExchanger article. Brand Safety Is Not Synonymous With Quality. “I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any quality media owner should want to put itself, and it is the most misleading proxy for … Continue reading Brand Safety, the most misleading proxy for quality that an advertiser can use.