Brand Safety Violations: Consumers question brand’s motives.

Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe brands intentionally place ads next to unsafe content, study says Why? Because… People believe advertisers picked where their ads will be placed. “When people see online ads, they assume the advertiser picked that location intentionally. … Continue reading Brand Safety Violations: Consumers question brand’s motives.