To pursue on our Behind Business Cases with this 3rd example, we didn’t have the same questions with the field “Country” we had with “Out of Digital”. Country filters are obvious, in particular for marketers, but what didn’t expect was how on eye-opener it would be.
Import an existing Corpus into TrustedOut
Compare countries within the same Corpus
To discover the countries have very different profiles in particular, their taxonomies.
Comparing Apples to Apples
To avoid comparing Culture, Politics and Entertainment with Business, Society and Tech, TrustedOut can align those two countries and have you compare… apples to apples.
Full business case here
Our content team worked very hard to define, what we hope is “the most comprehensive and media profiles database, and select all the necessary fields and always up-to-date taxonomy. Of course, this is an on-going process but so far….
We are today at 66 fields and 450 categories.
Along the way, we challenged ourselves on how insightful a field would be to decide to add it.
“Out of digital” is a field collecting all supports beyond online for a media, such as paper, radio, TV….
Now, the question is: Does it matter? or for TrustedOut goal…
Do Pure Players have an impact on your analytics?
We ran our Corpus Analytics on the Corpus used for the BPI Events:
And did an A/B testing, all media and Pure Players only with 2 versions of a Corpus using the very same analytics tools, here Netvibes, and arrive to the conclusion:
Yes, Pure Players influence your analytics.
So, we kept “Out of digital” for our Corpus Intelligence and now our AI keeps on updating it at all time.
Continue reading the complete business case…
Today, your company is using analytics tools and thus, corpuses of content. Are you sure you know what you are feeding your intelligence tools with? Importing your existing corpuses to TrustedOut will help.
Let’s take an example of two corpuses, one for the USA and on for France, and ask TrustedOut if you are comparing apples to apples.
Now, let’s click on that “Corpus analytics” button to discover…
… the US corpus top category is “Cultures & Arts” while the French on is “Business”.
Click here to get the full business case
Back in July, for the 5th event at the BPI (Public Bank of Investment, the largest sovereign bank in the world) on Silicon Valley vs France, we ran TrustedOut on on the corpus used for France for this event and check if political orientations would influence analytics.
And yes it did, as this slide shows:Later on, as we were working on TrustedOut User eXperience, we decided to apply this to our customer journey. In other words, show case this business need of viewing a content orientation impact on your decision-making. Here it is in TrustedOut:
Click here for the whole business case