Trust by political party and Presidential elections

In this 2018 Gallup survey, a clear split between political parties is noticeable, but even more interesting is crossing Presidential elections with this chart.

Losing raises trust.

In America, when you lose a Presidential election (Democrats and Republicans), your trust in media goes up the year after.

2016. Donald Trump (Republican).

Winners: Republicans. Down the election year. Flat the year after.

Losers: Democrats. Down the election year. Up the year after.

2012. Barack Obama (Democrat).

Losers: Republicans. Down the election year. Up the year after.

Winners: Democrats. Flat election year, Flat the year after.

2008. Barack Obama (Democrat).

Losers: Republicans. Down the election year. Up the year after.

Winners: Democrats. Down election year, Down the year after.

2004. George H. Bush (Republican).

Winners: Republicans. Down the election year. Flat the year after.

Losers: Democrats. Down election year. Up the year after.

2000. George H. Bush (Republican).

Winners: Republicans. Flat the election year. Down the year after.

Losers: Democrats. Down election year. Up the year after.

Interesting.

Now, do Political orientations within your Corpus of content impact analytics?

Answer is here…

 

Corpus Intelligence on current corpuses

Today, your company is using analytics tools and thus, corpuses of content. Are you sure you know what you are feeding your intelligence tools with? Importing your existing corpuses to TrustedOut will help.

Let’s take an example of two corpuses, one for the USA and on for France, and ask TrustedOut if you are comparing apples to apples.

Now, let’s click on that “Corpus analytics” button to discover…

… the US corpus top category is “Cultures & Arts” while the French on is “Business”.

Click here to get the full business case

Behind the Business Case #1: Content orientations

Back in July, for the 5th event at the BPI (Public Bank of Investment, the largest sovereign bank in the world) on Silicon Valley vs France, we ran TrustedOut on on the corpus used for France for this event and check if political orientations would influence analytics.

And yes it did, as this slide shows:Later on, as we were working  on TrustedOut User eXperience, we decided to apply this to our customer journey. In other words, show case this business need of viewing a content orientation impact on your decision-making. Here it is in TrustedOut:

Click here for the whole business case