Discover new media/sources with Related Profiles.

Want more Media/Sources?
Introducing Related Profiles.

Let’s take an example: You are looking for Media Specialized in Music in France.

Your Corpus will look like this:

1/ Looking at trends over past month vs past week:

As shown below, Specialized Media in Music have an upward trend on Arts, Motion Picture and Sound Recording and Photo

2/ Let’s create a new Corpus from those 3 related classifications over the Past Week:

Your new corpus will look like this:

Now, let’s have a look at the top Classifications over the Past Week:

Music is #1 despite not being in the Corpus definition.

3. Discovering new media with the same editorial profiles

Left table below shows Media from the initial query (Music), Right table shows the Related Media over the Past Week.

2.5x more Media.

85 new media + the initial 56 = 141 Media. +2.5x more Media

Want to give it a shot? Contact us!

contactus@trustedout.com

or

Introducing All periods Expertise for Media and Sources

What Expertise over a period means:

TrustedOut’s AI compares every word and expression of every article in a country with every classification’s bag of words of our taxonomy. (more on our technology here).

As every word in those bags of words has a weight, permanently re-assessed, we are able to compute a level of expertise over a period of time. For “Past week” for example, within all articles profiled over the past 7 days, some have a level of expertise corresponding to, from most expert to least, “Dedicated”, “Specialized, “Covered” or “All”

Different periods mean different Media and Sources

As explained in our Technology page defining a period of profiling means a time sensibility. The shorter the period is the more sensitive to news your Corpus will be. Reverse is true. The longest the period is, the more stable the Corpus will be.

Want them all? Select All Periods.

The list of media and sources your analytics or whitelist as campaigns will be based on might want to combine them all, the most sensitive to news and the most stable over time.

Let’s watch an example:

From the corpus definition above (Eating and Drinking, Specialized, in France):

Specialized, past week:

Hereafter is the Media and Sources export. Green means unique to this period of time.

We can see a lot of Media and Sources unique to this period with a majority of Twitter account belonging to Media showing the sensibility to news we explained above. Those Media twitter accounts have been active over the past 7 days but their weight over a longer period of time, Month and Quarter, doesn’t qualify them as Specialized.

Specialized, past month:

Same for past month here:

Specialized, past quarter:

Same for past quarter here:

By the numbers:

Why it matters:

Depending on your project, analytics or ad campaigns, the sensitivity to news and the depth of expertise mattes. Not only are our profiles updated permanently but your selection allows you to truly get the definition of content you trust… to make decisions you are going to trust.

Questions? Shoot!

Contact us at contactus@trustedout.com

or

Content is all about Trust. Trust is Personal.

Credits: Gallup/Knight https://news.gallup.com/poll/319724/bias-others-news-greater-concern-bias-own-news.aspx

“Bias in Others’ News a Greater Concern Than Bias in Own News”

This article from Gallup (illustration above) confirms what we wrote in December 2018

While distrust is general, trust definition is personal.

Bias perception is getting worse

In the highly recommended “Knight Foundation: American Views 2020: Trust, Media and Democracy“, subtitled “A deepening divide”, we can read:

“Nearly three-quarters of Americans say they see too much bias in the reporting of news that is supposed to be objective as “a major problem” (73%), up from 65% in the 2017 study.”

Bottom line: Use Content you Trust to make decisions you gonna trust.

TrustedOut is all about defining the content you trust and getting it to ensure total brand safety, maximize ROI, feed your analytics tools, keep your organization up to date…

Questions? Let us know!

contact@trustedout.com

or

 

Watch the content your BI is based on and where your brand is exposed in your ad campaigns.

Is the content you base your decision on the one you trust?
Is your brand appearing within sites you trust safe?

To make sure you answer yes to those questions (and more like where is focused your PR effort, are you tracking the right market…), TrustedOut is proud to offer, a posteriori profiling report.

It’s never too late. To know and fix.

As shown in the graphic above:

1/ Get the list of sources/media from your analytics tools and/or your DSP

Simply export the list of sources and/or media used for your analytics or get the list of domains from your DSP or ask your ad agency. This list can be in CSV, XLS or else in text format.

2/ Simply use the new “is in file” condition

New in TrustedOut is the “Files” menu. Upload your CSV or XLS made of your sources/medias as seen in previous step

Add the new condition for “Website”: “is in file” and select your CSV/XLS

3/ Click Report. Voila.

A real example?

Of course, we will keep this example anonymous. The privacy of people who trust us is top priority for us.

From an ad campaign, not using TrustedOut for its curation, we got the CSV file of all domains where a bid was won and thus, the client’s brand was exposed.

The Corpus producing the Report is dead simple but you can use this new filter line to dig into taxonomy, Spotted as, Countries, Languages etc…

Let’s go super simple. 1 line. That is it.:

Again, to keep this example all private, we won’t show the real and full report but here are few pages

Is your brand exposed in editorial focuses you want?

TrustedOut Report shows the editorial evolution of the domains where your brand was exposed.

Of course, the same applies to a list of sources used for your strategic decisions out of your analytics tools.

Is your brand exposed in sites spotted as toxic, political, religious or satirical?

Do you truly knew your brand was exposed there?

In our example, the client didn’t know and didn’t want to be seen on sites perceived as Far left or Far Right.

Well, just to mention one, its brand was on Breitbart. And more…

In the country and language you picked?

Client aimed for France and French.
TrustedOut found only 58.9% were in French and less than half in France.

The Solution: Use TrustedOut to ensure your curation is made of the content you trust.

In the example above, we offered a different whitelist made of media in France and in French, the desired taxonomy, both in expertise level, over a chosen period of time and blocked all toxic and extreme political orientation. We could do more.

Straight forward:

We encourage you to read this post: TrustedOut for Xandr: First results

Want to test drive?

Contact us to see if you qualify for a free report (large ad agency, enterprise, in the US or in France).

or email us at contactus@trustedout.com

SSP* coverages in the USA and France.

* SSP: Ad Supply-Side Platform

Target SSPs within your Corpus/WhiteList

As we announced on August 17th, TrustedOut now allows you to target your favorite SSP for your ad campaign.

Top 6 classifications per SSP in the USA:

Politics and Sports, then Society…

… No Tech and only one for Economy and Finance.

Top 6 classifications per SSP in France:

Sports and all about the same.

Tech but no Lifestyle, Economy or Finance.

Your Corpus is ready? So is your Curation for your DSP.

UI is dead simple: Add the “Ad Supply-Side Platform” and select your SSP as shown above. Save your Corpus.

Now, let’s connect your curation made with a TrustedOut Corpus to your DSP…

3 clicks…

Click #1: Get Media and Sources (as shown on the picture above)

Click #2: Connect

Click #3: Select Xandr (formerly AppNexus (Read Partnership announcement))

… and get a Deal ID ready for your DSP!

Insert this Deal ID in your DSP and let TrustedOut feed your campaign with Content you’ve selected.

Simple, Safe and Permanently Updated.

Questions? Let us know!

contact@trustedout.com

or

 

 

TrustedOut’s Ad Campaign Curation: Simple, Safe and Permanently Updated.

Your Corpus is ready? So is your Curation for your DSP.

Short post today, as the process of connecting your curation made with a TrustedOut Corpus is ridiculously simple!

3 clicks…

Click #1: Get Media and Sources (as shown on the picture above)

Click #2: Connect

Click #3: Select Xandr (formerly AppNexus (Read Partnership announcement))

… and get a Deal ID ready for your DSP!

Insert this Deal ID in your DSP and let TrustedOut feed your campaign with Content you’ve selected.

Simple, Safe and Permanently Updated.

Simple as above reviewed the 3 click process.

Safe and Premium as demonstrated in this post: TrustedOut for Xandr: First results

Permanently Updated for 2 reasons:

1/ You can at all time go back to your Corpus, make changes and a click on “Save” will update the curation

2/ TrustedOut permanently updates its profiling, so if media are added or removed from your Corpus, they are also updated in your campaign.

Want to run a test?

contact@trustedout.com

or

 

Corpus Reports: Brand Safety Surveillance and Analytics Perimeters Watch.

New: Corpus Reports.
Easy to read, Easy to share.

We are delighted to introduce within our Customer User Interface, a new feature coming from the feedback we’ve collected:

“How to get a daily report on the Corpus I’m using for an ad campaign or analytics on a product launch?”, “I want to share this report with my management, so no learning curve, must be straight forward”

Well, here it is. In the Customer UI, there is a new “Report” button. At any time you can get a PDF of what your Corpus is made of and share it amongst your team or/and client for review or approval.

Brand Safety Surveillance.

Let’s take an example: You are running an ad campaign to get traffic to a page. TrustedOut analyzes the destination page and build the following Corpus for this campaign:

  • Content must be French for France
  • Media must have covered “Society” AND talk about “Digital Life” over the past quarter to get stable classifications

Corpus looks like this:

A click on the “Report” button will give you this PDF:

Click on the button to get the report

Fine tuning your Corpus to get the desired Report

At all time you can tweak your Corpus to correct things you don’t like in the Report.

For example, page 29 shows:

… and you don’t want:

  • Toxic content
  • You can tolerate Politics but don’t want Far Right, nor Far Left
  • You’re ok with Religions and Humorous/Satirical

Then, change your Corpus definition to:

Next: Connect your Corpus to your DSP. (Spoiler alert: Blog post coming soon :))

Analytics Perimeters Watch

Controlling and sharing the Corpus you use for your analytics is critical.

After all, trusting decisions you are going to make impose to share the content you use to make your analytics and thus the decisions from those.

(reminder: the name TrustedOut comes from “If it’s not Trusted In, it cannot be Trusted Out”)

To pursue with our example above, the Report shows on page 9 the trends of your Corpus over time:

Now, say you don’t want to use, for any reason, media talking about Preschool and Primary Schools:

Simply change your Corpus definition with the addition line:

And now, Trends look like this:

Get management and clients involved by sharing Corpuses!

Questions? Let us know:

contact@trustedout.com

or

 

 

Contextual relevance is key to customers. Profiling is key to Contextual relevance.

Credits IAS https://insider.integralads.com/contextual-advertising-research

Ads must be relevant to content.

In a report we encourage to read, IAS explores the power of context on consumer perception, we can read:

“Contextual relevance is preferred across all verticals

When shown articles representing different verticals, consumers were consistent: they always preferred contextual relevance. Across the board, consumers paired the advertisements they prefer with articles categorized in the same content vertical.”

The picture above shows the majority of consumers prefers to have ads relevant to the content where they are inserted.

It does make sense to avoid any opposition or distraction from the content.

Profiling makes content relevant.

TrustedOut’s Holistic Profiling works like this:

Which means, not only the content where the ads will be inserted is classified and gauged in expertise but the Perception and the Orientation of the Media of insertion are also gauged.

Ex: How it applies to Entertainment:

No more unmanageable, biased, irrelevant over time keywords

With TrustedOut, Classifications in our taxonomy define a Vertical.

For Entertainment, for example, brand classification “Entertainment & Leisure” comes to mind. But then, why not Information and Communication with its Motion pictures, Online Media, etc… and then why not Culture and Arts with its Arts, Comics, Dance… and then what about content about Eating and Drinking?…

Geo: USA, As of 2020/08/28

Why it matters?

No dependance of unmanageable, irrelevant over time lists of keywords.

TrustedOut qualifies every piece of content at the moment of use. Expressions and their weight are permanently updated.

An amazing opportunity for greater context relevancy.

In our example above, adjust ad messages to the type of Entertainment. Greater context relevancy, greater approval from the customer!

Relevant… and safe!

Now that context is relevant, but…
… is the publisher of this content spotted as Fake News, Junk Science, Conspiracy Theory, Revisionism or Hate News?
… is the publisher politically oriented? Religiously oriented? Humorous/Satirical?

Say you are looking for Entertainment in the largest sense as shown above but you don’t want publishers spotted with toxic content, not far right or far left and not humorous/satirical. No filter on Religion.

Your ad campaign will run within this corpus:

Related read:

TrustedOut partners with Xandr to bring new intelligence in targeting capabilities

TrustedOut for Xandr: First results

Questions? Let us know!

contact@trustedout.com

or

 

Comparing humorous/satirical sites in the US vs France

Editorial focuses of sites spotted as Humorous/Satirical:

Above are the Editorial Radars for the sites spotted as humorous or satirical in the US and in France.

Below are the weighted editorial focus (above 1% and as of August 17th)

Quick points:

Scope:

    • All about People in the USA.
    • Wider in France with People, General and Sciences.

Lifestyle:

    • More masculine than feminine in the US
    • Masculine, Feminine, Home higher in the US
    • Child and Teen and Youth in France

Culture and Arts:

    • 2x more in the US

Entertainment and Leisure:

    • High and only in the US

Society:

    • Political Engagement, way higher in France.
    • Religion present and equivalent in both countries.

Politics, Economy and Enterprise:

    • In line with Society > Political Engagement, Politics is High and only in France.
    • Union high in Economy and Enterprise in France.

Education, Sports:

    • Both only in the US.

Sciences:

    • Only in France.

Why it matters:

Understanding how humor and satire is played out matters for your communication campaigns to get the perfect messages at the perfect place.

Want to know more? Let us know!

contact@trustedout.com

or

 

New for your ad campaign whitelists: Target SSPs and Add Mobile Apps

Adding SSPs to Media Profiles

Now TrustedOut adds authorized SSPs to Media Profiles. Example above is BFMTV

Add a SSP Filter to your Corpus for targeted WhiteLists

Targeting Media authorizing your favorite SSP is as simple as adding the following filter line:

 

As shown, available SSPs are Xandr (formerly AppNexus) with whom we have a partnership, Google, Smart Adserver, FreeWheel, Rubicon Project and Teads.

Extend your Whitelist reach with Media Mobile Apps.

In addition to SSPs, TrustedOut now also offers pending Apps of a Media. Following the BFMTV example above, here are the corresponding Mobile Apps:

Next read:

TrustedOut partners with Xandr to bring new intelligence in targeting capabilities

Want to test it? Let us know!

contact@trustedout.com

or