New TrustedOut.com is here.

A new version of TrustedOut.com is now available!

As our technology and commercial offers continue to evolve, posts are no longer enough and we had to update our site as well.

We decided to re-organize our site in 2 groups:

Where, Why, How:
Vision, Benefits, Technology.

Our Vision is to make Trusted Content a utility, so everyone in any organization can tap into content they trust and thus, trust any decisions made  from it. More…

Our Benefits are coming from our AI-Powered Classifications which brings no-biais, always up-to-date universal expertise to profile any piece of content. This provides unmatched advantages vs keywords, such as Editorial Orientation and Evolution over time. More…

Our Technology is proprietary Machine Learning for Tailor-Made AI-Profiling. It’s all about datasets permanently updated for internal and external classifications. More…

Who:
Solutions for Business Intelligence, Business Watch, Online Ads, Publishers.

4 dedicated pages to the solutions we provide to 4 different type of customers:

For Business Intelligence Analysts: 

What we are fixing for Business Intelligence:
Cannot trust what’s out of your BI Tools if you do not trust what’s in.
How we are fixing it:
Feed your BI tools with content profile you define.

Read Solutions for Business Intelligence…

For Business Watch Users:

What we are fixing:
How to align Executives, Collaborators and Partners with Company Goals?
How we are fixing it:
Feed your RSS readers and newsletters tools with Corpuses from your BI Tools.

Read Solutions for Business Watch…

For Online Advertisers, Agencies and Publishers

1. Brand Safety: What we are fixing:
How can we make sure a Brand is totally safe?
How we are fixing it:
Build and Manage your Whitelist with your definition of what is safe for your Brand.

2. End of Cookies: What we are fixing:
How to target audience in absence of cookies?
How we are fixing it:
Grab Intelligence from the targeted article’s classifications.

3. Reporting laws: What we are fixing:
How to deal with government reporting laws such as the Avia law?
How we are fixing it:
Report Media with their profile made by TrustedOut. AI-Powered. Unbiased, Universal and always Up-to-date.

Read Solutions for Online Advertising…

For Publisher’s Executives and Editors:

What we are fixing:
How am I perceived? How do I compare? Are my Editorial efforts visible?
How we are fixing it:
Get instant Profiles on a Media, a Source and/or Articles.

Read Solutions for Publishers…

Questions? Let us know!

TrustedOut: Intelligence you trust. Brand Safety you trust. PR you trust.

TrustedOut helps your business all the way, all the time.

Let say here, your company, SmartBizFurnitures, builds and commercializes high end, classy Business Furnitures.  SmartBizFurnitures believes Lifestyle applies to Business environments.

Sources you trust to get reliable intelligence.

You must trust the content you use to trust any decision you make.

SmartBizFurnitures asks TrustedOut for all media sources covering:
People › Lifestyle › Decoration And Design And Architecture

Because they are looking for insights from their intelligence tool (Digimind, Netvibes, etc…), they decide to:

  • Solely select the classification your business is in: People › Lifestyle › Decoration And Design And Architecture
  • Pick “covered” to get a large but relevant number of sources for our analytic tools.
  • Go with the shortest period of taxonomy, the rolling “Past week”,  because they want to be news-sensitive.
Mouse over to zoom

TrustedOut finds 481 sources. Click on “Get”…

Intelligence tools ready.

… download the CSV file of those 481 sources and import them in your semantic/social intelligence tool. Your tool will continue to listen to all new articles from those sources. Should you need articles abstracts from the past, ask us as we archive everything we’ve computed.

This download of sources is manual and thus your list of sources won’t be updated unless you do regular download and import to your intelligence tool. To avoid this and always analyze the freshest, most up to date sources, select “Connect”.

Media you trust to keep your brand safe.

Here you want the widest AND most relevant (read consistant) list of media for the safest whitelist you will feed your ad server with.

This time ask TrustedOut for the whole classification group: Lifestyle, but this time we want to get the largest but secure list of media who have published on Lifestyle in the past 7 days.

TrustedOut finds 3,717 media (and 10,037 sources)

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Brand cannot be with “Politics”

SmartBizFurnitures does not want to be involved into “Politics”, so, those 7% should disappear from our Corpus map.

Let’s remove the whole classification “Politics”… with the 4th line: Media covering Politics in the past 7 days should be removed from the list:

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Of course, we have less media: 936 instead of 3,717 but it’s the choice made by SmartBizFurnitures to keep their brand safe and consistant.

DSP ready.

Same as with Sources. Here you will download the Media list as CSV but, as your brand must remain safe all over an ad campaign, you will want to “Connect” so the list of media = the Whitelist, will be up to date at all time.

Articles you trust to build on your PR efforts.

For our reading. we want the latest articles from the most relevant sources.

We will ask TrustedOut to give us our classification, as with Analytics, People › Lifestyle › Decoration And Design And Architecture, but since here, it’s not a machine analyzing but humans, likely a PR team or directly executives, we will select: Dedicated over the past 7 days.

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100+ a day. 20,000+ archived.

On average, TrustedOut will provide 102 articles abstracts and can provide more than 20,000 from archives upon request.

A click on the right “Get” gives us:

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Spot on for your PR efforts.

Click on the abstract article to read the article. Very interesting for SmartBizFurnitures. PR effort right here.

mouse over to zoom. Click to read.

Watch tool ready.

Simple. Download: RSS.

Use this RSS as any RSS. Corporate pages, alerts, newsletters…

For example, in Netvibes:

mouse over to zoom. Click to discover Netvibes

or in Feedly:

mouse over to zoom. click to visit feedly.com

Your business is made of the content you trust.

Your business is all about the content you trust.

Contact us: contact@trustedout.com

Deck and demo from our 1st public event: TrustedOut+Digimind.

It was this Thursday morning and it was great. It was our first public presentation and it was great to partner with Digimind to show why TrustedOut can make Intelligence smarter and trustworthy. Merci Aurelien and Valentin.

The deck. TrustedOut.com/Digimind

Deck is in english. If you have question, let us know with the form below.

The demo. Step by step.

The scenario

ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.

Step 1. Corpus Creation for country comparison.

New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.

a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science

TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be.

At this stage, we want generalist publications by setting the expertise level to “Covered”

Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.

Once ready, “Save” will show us how many media and sources our Corpus will include…

… and the Taxonomy of your Corpus.

Let’s now connect your Corpus to Digimind to get Social Intelligence from your Corpus. Process is simple, click on “Get” and, instead of “Downloading” a csv or json file with all media and sources, which will not be up dated at all time, click on Connect and pick Digimind.

Your “ACME AI in new model” Corpus is now live and accessible for any projects related to this corpus definition. TrustedOut will continue to update it, all the time, with relevant media and sources.

Digimind collects content from those media sources, so no need to also connect “article abstracts” with Digimind.

Step 2. Comparing countries on AI.

As the Corpus is immediately available and up to date in Digimind, we can read the following top concepts in both countries about AI.

ACME is very sensitive to ethic in AI, so consequently pick France as the first country to test its new model to handle this ethic topic super carefully.

Step 3. Best media profiles for ad campaigns.

ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing.

Let’s go back to TrustedOut and change the Corpus as follow:

a. Where are the publications? We now want to limit to France.
b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.

“Save”. And now we get these amounts

Step 4. The perfect mix ethic and Business for a 1st ad campaign.

While France is more “Ethic” on AI, Pure Players are more Business Oriented vs all. ACME CMO is seeing the growth from 37% (all media) to 45% (Pure Players) in business for this selection of media as the perfect vehicle to test an ethic message onto business oriented people.

Step 5. Talk to the talk in AI.

Now, ACME wants to launch its first Press Release and wants to address first the geek, very technical community.

Let’s go back to TrustedOut and make the following changes:

a. What should these publications be about? We now want only Tech and Transportation publications
b. How expert? Dedicated.

… and, of course, more specialized pubs means less as a total:

Step 6. Key concepts for an optimal PR campaign.

Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks.

With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.

Bottom line:
TrustedOut+Digimind = Market selection, Optimal ad budgets and Perfect PR.

Questions? Shoot!