Comparing a specialist, Techcrunch, and a generalist, the New York Times – Technology.
Taxonomy DNA views: Both 12/18/18, 3% threshold, 7 day rolling learning (a post on this later on).
The New York Times – Technology
Top 10 categories
Interesting to watch the 4 first categories been the same with more on people for the NYT and more on Industries for Techcrunch., then NYT has Law, Politics, when Techcrunch has Finance and Hardware.
Finally, AI was pretty precise to classify Lifestyle and Digital Life for the NYT and Digital Tech for Techcrunch.
Why it matters.
TrustedOut Corpus Intelligence permits our users to create and maintain corpuses, precisely shaping out their definition of their trust for their analytics. With the example above, shall a study be on Tech AND Law, the NY Times – Technology section would be selected and not Techcrunch.
Like for any survey, the sample onto which the survey will be based on, makes or breaks the trustworthiness and the serious of its outcomes.
Trusted in, Trusted out.
Below is an example of the Corpus creation UI in TrustedOut.
Here are the numbers from Reuters Institute and Oxford for France in 2018 (June):
and here are the comparable numbers for the USA:
Quickly, one can read French people pay less for online news, use more ad blockers, trust less the media they use. Matter of fact, the ratio News I use vs Overall Trust is almost 3 times less in France (only 17% more trust for Media I use”) vs the US (47% more trust for “Media I use”)
2 points are interesting in the context of the Yellow Vest in France:
French trust in overall media is increasing (+17%) while the US it’s decreasing (-11%)
All this confirms the role of trust within media which is the fondation of TrustedOut Corpus Intelligence. For this article, I decided to trust major media sites identified with high traffic and years in business.
Here are 3 interesting facts (US data): 1/ people are spending more time following the news, according to Pew Research Center, 2/ distrust in news is severe and growing with 72% believing traditional major news sources reporting news they know to be fake, or purposely misleading according to a poll from Axios and SurveyMonkey and finally 3/ Trust in news depends on which news media you mean according to the Media Insight Project.
As the content you use makes your education, your opinions and, most importantly, your decisions-making, defining your trust is mandatory. This is the foundation of TrustedOut. We call it Corpus Intelligence. First targets: the $4B spent in text analytics ($10+B by 2023) to make this intelligence trustworthy and also everyone concerns with Brand Safety to help them define precisely their trusted brand perimeters.