Corpus Reports: Brand Safety Surveillance and Analytics Perimeters Watch.

New: Corpus Reports.
Easy to read, Easy to share.

We are delighted to introduce within our Customer User Interface, a new feature coming from the feedback we’ve collected:

“How to get a daily report on the Corpus I’m using for an ad campaign or analytics on a product launch?”, “I want to share this report with my management, so no learning curve, must be straight forward”

Well, here it is. In the Customer UI, there is a new “Report” button. At any time you can get a PDF of what your Corpus is made of and share it amongst your team or/and client for review or approval.

Brand Safety Surveillance.

Let’s take an example: You are running an ad campaign to get traffic to a page. TrustedOut analyzes the destination page and build the following Corpus for this campaign:

  • Content must be French for France
  • Media must have covered “Society” AND talk about “Digital Life” over the past quarter to get stable classifications

Corpus looks like this:

A click on the “Report” button will give you this PDF:

Click on the button to get the report

Fine tuning your Corpus to get the desired Report

At all time you can tweak your Corpus to correct things you don’t like in the Report.

For example, page 29 shows:

… and you don’t want:

  • Toxic content
  • You can tolerate Politics but don’t want Far Right, nor Far Left
  • You’re ok with Religions and Humorous/Satirical

Then, change your Corpus definition to:

Next: Connect your Corpus to your DSP. (Spoiler alert: Blog post coming soon :))

Analytics Perimeters Watch

Controlling and sharing the Corpus you use for your analytics is critical.

After all, trusting decisions you are going to make impose to share the content you use to make your analytics and thus the decisions from those.

(reminder: the name TrustedOut comes from “If it’s not Trusted In, it cannot be Trusted Out”)

To pursue with our example above, the Report shows on page 9 the trends of your Corpus over time:

Now, say you don’t want to use, for any reason, media talking about Preschool and Primary Schools:

Simply change your Corpus definition with the addition line:

And now, Trends look like this:

Get management and clients involved by sharing Corpuses!

Questions? Let us know:

contact@trustedout.com

or

 

 

How Health is covered depending on Political Orientations. US vs France.

In the radars above, we analyzed Editorial Classifications in Media in the US and France, in between June 13th and June 20th using the following Corpus:

. Country is “France”, and then, “USA”
. Source Taxonomy is “Sciences>Medicine & Health” OR “Industries>Healthcare”, “Covered” AND over the “past week”
. Spotted as Political is “Left” OR “Far Left”, and then, “Right” OR “Far Right”, and then “Negative”

Top 6 Editorial Classifications in the USA:

  1. No Political Orientation has Medicine & Health significantly #1 and ahead of #2 and #3
  2. Both No Political Orientation and Right/Far Right have Medicine & Health as #1, which seems obvious looking at the Corpus definition, but Left/Far Left has it at the lowest percentage, #3, below Society and Lifestyle
  3. Interestingly, all have Politics in the same range.
  4. Right/Far Right has Economy & Enterprise higher than No Political Orientation and Left/Far Left have Economy & Enterprise, both at the same level.
  5. Both No Political Orientation and Left/Far Left have Entertainment & Leisure. Right/Far Right does not but has Law instead.

Top 6 Editorial Classifications in France:

  1. All 3 have Medicine & Health as #1 and in similar range.
  2. All 3 have Lifestyle and Economy & Enterprise in similar range.
  3. All 3 have Society and Politics but higher when a Political Orientation is spotted
  4. Only when No Political Orientation is spotted do we have Formal & Earth & Universe Sciences
  5. Only when Left/Far Left Orientation is spotted do we have Human Sciences
  6. Only when Right/Far Right Orientation is spotted do we have Entertainment & Leisure

Content Orientations can be helpful.

Many times, Content Orientations are banned but, in the light of charts above, depending of your communication goals, Political Orientations may be helpful.

Want to know more? Contact us!

Introducing Religious Orientation in Media

Learnings on Editorial Coverages: Media Spotted as Religiously Oriented in the USA vs France.

Last week, we announced the new Spotting of Political Orientations, this week, we’re introducing the new spotting of Religious Orientations in Media!

All these analytics where done on the period 3/17-6/17/2020.

Today, we are looking for coverage of the following religions:  Buddhism, Christianity, Hinduism, Islam and Judaism, deliberately listed in alphabetical order as, should it be necessary to mention: In no way, we are pushing, nor valuing any religion, one vs another, or in general.

Above, we are comparing the Editorial Classifications of Media spotted as Religious in both, USA and France.

We can see Editorial classifications are very similar except for Economy and Enterprise, only in the USA and Medicine and Health, only in France.

What makes Media Spotted as Religious different?

In the USA:

Here, we are comparing ALL media vs those spotted as Religious, both in the USA.

The Top 6 Editorial Classifications for Media spotted as religious:

. Has Society as #1
. Shares the same Top 3
. Does not have Sports and Entertainment and Leisure
. Has Economy and Enterprise and Humain Sciences

In France:

This time, we are comparing ALL media vs those spotted as Religious, both in France.

The Top 6 Editorial Classifications for Media spotted as religious:

. Like in the USA, has Society as #1
. Unlike in the USA, does not share the same Top 3
. Does not have Tech and Sports
. Has Human Sciences and Medicine and Health

Country vs Country+Language

Next, we had a look at the difference between a language and the same language spoken in a specific country.

The Top 6 Editorial Classifications for Media spotted as religious in English, in the USA vs anywhere:

. Same Top 3 but stronger in Society and Politics in the USA
. USA has Economy and Enterprise
. Anywhere has Law

The Top 6 Editorial Classifications for Media spotted as religious in French, in the France vs anywhere:

. Same Top 6
. Stronger in Society, Lifestyle and Politics in France

How is Christianity covered?

Now, let’s focus on one religion. We picked Christianity, out of Buddhism, Hinduism, Islam and Judaism because its coverage is the largest within both countries.

 

The Top 6 Editorial Classifications for Media spotted as Religious > Christianity in both countries:

. Both have Society as #1 with heavy scores. 
. Both have Lifestyle, Politics, Human Sciences, Culture and Arts
. Only France has Medicine and Health
.Only USA has Education.

Interested? Let us know below: