Behind the Business Case #3: Country comparisons

To pursue on our Behind Business Cases with this 3rd example, we didn’t have the same questions with the field “Country” we had with “Out of Digital”. Country filters are obvious, in particular for marketers, but what didn’t expect was how on eye-opener it would be.

Import an existing Corpus into TrustedOut

Compare countries within the same Corpus

To discover the countries have very different profiles in particular, their taxonomies.

Comparing Apples to Apples

To avoid comparing Culture, Politics and Entertainment with Business, Society and Tech, TrustedOut can align those two countries and have you compare… apples to apples.

Full business case here