The news of the De Ligonnes arrest, and then the news it was not De Ligonnes triggered lots of comments about Fake news being everywhere.
“The opportunity was too good” (to be true?) as wrote the Huffington Post (in French)
“Fake news” vs “true mistake”.
The difference between a fake news and true mistake is the driving intention and the transparency in fixing it.
We all know the competition between news publishers. The dilemma between scoops and stories. The balance between publishing too fast and being too late.
Like with any person you trust, it’s ok to make mistakes as long as it was not intentional and you’ve learn from it and will do your best to not reproduce those misleads. A fake news is intentional and if proven and not fixed, will destroy the confidence and the trust in the publisher.
Question you should ask yourself now is: What is my level of trust into media after this episode?
Trust is in the publisher and its brand values.
Trust, like reputation, is built over time. For any business, it’s called Brand values. As Warren Buffett says…
So, it’s no surprise Publishers do not want to lose their reputation and your trust in them for a mistake. The rest – their opinions, their context, who owns them and their agenda – is part of those brand values. They won’t risk to ruin them either.