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Recent Posts

  • Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al) September 16, 2019
  • Brand Safety Crisis Can Prompt Consumer Backlash Against Brand September 9, 2019
  • Your business is all about the content you trust. September 3, 2019
  • Brand Safety, the most misleading proxy for quality that an advertiser can use. August 28, 2019
  • 2019: Brand awareness is Marketers top priority. August 26, 2019
  • Do not let advertising compromise your brand consistency. August 19, 2019
  • Economy and Enterprise – US vs France Taxonomies. August 5, 2019
  • TrustedOut in NetSources July 29, 2019
  • France: People trusts almost twice more someone they know than news media July 22, 2019
  • 65% of Britain’s biggest advertisers are present in non-brand safe environments July 18, 2019
  • They say about nous. [update #2] July 16, 2019
  • Fine tuning your corpus to perfect analytics and build brand consistent whitelists. July 15, 2019
  • Brand Consistency > Brand Safety + Brand Suitability July 10, 2019
  • Business Case #4. Whitelisting. July 8, 2019
  • How our AI-powered classification works. July 4, 2019
  • Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada July 1, 2019
  • “Fake news” means almost nothing. June 27, 2019
  • People have shifted their trust to the relationships within their control. June 24, 2019
  • Adding News-Sensitivity in our Taxonomy. June 20, 2019
  • Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values. June 17, 2019
  • “It takes 20 years to build a reputation and 5 minutes to ruin it… June 13, 2019
  • “It’s a good business, where you write for them.” [updated] June 11, 2019
  • 1-pager: The Social Intelligence Opportunity June 8, 2019
  • 1-pager: the Brand Safety Opportunity June 5, 2019
  • Brand Safety Violations: Consumers question brand’s motives. June 3, 2019
  • 54.6% US CMOs reviewed their agency relationships because of Brand Safety May 31, 2019
  • TrustedOut in 1-page. May 29, 2019
  • Is the open web in danger? May 28, 2019
  • Need for Media Profiles Lists? Unilever agrees. May 21, 2019
  • Media profiles are key to Business Intelligence and Advertising. [updated] May 20, 2019
  • Developed nations distrust Social Networks, Developing ones don’t. May 15, 2019
  • In Europe, for the 1st time, written press is more trusted than distrusted. May 13, 2019
  • Mind the gender trust gap. May 9, 2019
  • Less than 15% of journalists trained to best report on misinformation. May 6, 2019
  • Distrust is, both in Media and Gov, and both in Europe and the US. May 2, 2019
  • Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share. April 29, 2019
  • Populists/anti-elitists and Right wings share the same views on News Media in France April 25, 2019
  • New demo page showcasing TrustedOut and BI, Ads and PR April 23, 2019
  • Quiet trendsetters quietly distrust Social Media. April 18, 2019
  • TrustedOut + Digimind partnership. It’s official. April 16, 2019
  • Deck and demo from our 1st public event: TrustedOut+Digimind. April 11, 2019
  • Important does not mean interesting. Quite the opposite. April 11, 2019
  • Google to the local media rescue. April 8, 2019
  • Brands buy Media Brands. April 4, 2019
  • Facebook’s news tab is a great idea IF users can curate her/his sources. April 2, 2019
  • Online lie detector or Machine learning how to lie. March 27, 2019
  • Distrust in Media driven by distrust in government. March 25, 2019
  • TrustedOut + Digimind = Trust in your Sources means Trust in your Analytics. March 20, 2019
  • Time for journalists to acknowledge that they write from a set of values, not simply from a disinterested effort at truth? March 18, 2019
  • TrustedOut AI-Operated Classification March 13, 2019
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TrustedOut FAQ is here

12 questions collected across the past 9 months. Answered. Of course, if one (or more) is missing let us know.

Une version en Français (Questions fréquentes) est également disponible here.

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Published by

Freddy Mini

CEO & Co-founder View all posts by Freddy Mini

Posted on December 13, 2018Author Freddy MiniCategories Uncategorized

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