Fine tuning your corpus to perfect analytics and build brand consistent whitelists.

Let’s have a look at some cool product updates our alpha-testers can enjoy since last night.

Demo scenario: Let say we want to create a Corpus for the US Food Market for some analytics on our brand and a new ad campaign coming right up.

1/ The broad definition. Country and Taxonomy.

Add country, select United States.

Add Taxonomy IS made of these two classifications :

  • Industry > Manufacturing and Retail > Food and Beverages
  • People > Lifestyle > Food and Beverages Services.

As you know, TrustedOut also profiles the level of expertise and the sensitivity on news for each media over the period of rolling time the taxonomy is computed. Here we want ALL levels and a taxonomy, stable, over the past rolling quarter (-90 days from today). We do recompute and update everything permanently.

We have 4,003 media for our Whitelist and 10,027 sources to feed our analytic tools with.

2/ Refining the target. Excluding a classification.

For this effort, we do not want media specialized in Food Processing, profiled over the same period of time, so we exclude it from our Corpus like this:

  • IS Industry > Manufacturing and Retail > Food and Beverages
  • IS People > Lifestyle > Food and Beverages Services.
  • IS NOT Industry > Agriculture > Food Processing

We now have 487 media and 732 sources.

3/ Hand picking media we do or do not want. By name, by URL.

(this is an example. nothing personal for those sites 🙂

From past experiences, we do not want to work with anything related to foodnavigator.com and its subsidiaries, neither do we want a site named “Food processing”. Clicking on “Get” and Scrolling through the media list TrustedOut gives me, I see they, indeed, are in the list:

Let’s remove them.

Let’s tell our corpus to add the following conditions:

  • Name DOES NOT CONTAIN “Food processing”
  • Website DOES NOT CONTAIN “foodnavigator” in its domain

Voila. 484 media and 726 sources.

Corpus is ready to feed our BI Analytic Tool and be our whitelist to imported in our DSP.

Questions? Shoot!

 

 

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Published by

Freddy Mini

CEO & Co-founder