Recent Posts

Introducing How-Tos February 24, 2020
Solutions for Online Advertising February 17, 2020
New TrustedOut.com is here. February 10, 2020
Must read posts. February 3, 2020
AI-managed taxonomy to keep up with language evolutions. January 27, 2020
The political role of Advertisers. January 20, 2020
AI-powered classifications vs Keywords. Part 1/2: Editorial Orientations detection.[updated] January 15, 2020
AI-powered classifications vs Keywords. Part 2/2: Evolution over time. January 13, 2020
It was 2019. December 30, 2019
Listen and watch content you trust – TrustedOut and RSS Readers. December 23, 2019
Happy Holidays! December 20, 2019
Trusted Content as a Utility December 16, 2019
Should governments deal with fake news? December 9, 2019
Talk the Google talk. December 2, 2019
Marketers must-haves: Media Sources reports and comparisons November 26, 2019
Create a corpus from a list of articles (ex. here: popular on Facebook). November 18, 2019
TrustedOut: Intelligence you trust. Brand Safety you trust. PR you trust. November 12, 2019
Corpus Intelligence for an Industry: Aerospace & Defense – October 2019 November 4, 2019
Media: Contributing to polarization AND reflective of polarization. October 28, 2019
Corpus Intelligence for an Industry: Lifestyle – October 2019 October 21, 2019
De Ligonnes arrest. Fake News vs True Mistake. October 14, 2019
Media Coverage Market Shares US vs France – Source TrustedOut – 10/01/19 October 7, 2019
Brand Safety: We could not agree more with Facebook. September 30, 2019
The ultimate brand consistency is to remove the name from the logo. September 23, 2019
Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al) September 16, 2019
Brand Safety Crisis Can Prompt Consumer Backlash Against Brand September 9, 2019
Your business is all about the content you trust. September 3, 2019
Brand Safety, the most misleading proxy for quality that an advertiser can use. August 28, 2019
2019: Brand awareness is Marketers top priority. August 26, 2019
Do not let advertising compromise your brand consistency. August 19, 2019
Economy and Enterprise – US vs France Taxonomies. August 5, 2019
TrustedOut in NetSources July 29, 2019
France: People trusts almost twice more someone they know than news media July 22, 2019
65% of Britain’s biggest advertisers are present in non-brand safe environments July 18, 2019
They say about nous. [update #2] July 16, 2019
Fine tuning your corpus to perfect analytics and build brand consistent whitelists. July 15, 2019
Brand Consistency > Brand Safety + Brand Suitability July 10, 2019
Business Case #4. Whitelisting. July 8, 2019
How our AI-powered classification works. July 4, 2019
Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada July 1, 2019
“Fake news” means almost nothing. June 27, 2019
People have shifted their trust to the relationships within their control. June 24, 2019
Adding News-Sensitivity in our Taxonomy. June 20, 2019
Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values. June 17, 2019
“It takes 20 years to build a reputation and 5 minutes to ruin it… June 13, 2019
“It’s a good business, where you write for them.” [updated] June 11, 2019
1-pager: The Social Intelligence Opportunity June 8, 2019
1-pager: the Brand Safety Opportunity June 5, 2019
Brand Safety Violations: Consumers question brand’s motives. June 3, 2019
54.6% US CMOs reviewed their agency relationships because of Brand Safety May 31, 2019