In the radars above, we analyzed Editorial Classifications in Media in the US and France, in between June 13th and June 20th using the following Corpus:
. Country is “France”, and then, “USA”
. Source Taxonomy is “Sciences>Medicine & Health” OR “Industries>Healthcare”, “Covered” AND over the “past week”
. Spotted as Political is “Left” OR “Far Left”, and then, “Right” OR “Far Right”, and then “Negative”
Top 6 Editorial Classifications in the USA:
- No Political Orientation has Medicine & Health significantly #1 and ahead of #2 and #3
- Both No Political Orientation and Right/Far Right have Medicine & Health as #1, which seems obvious looking at the Corpus definition, but Left/Far Left has it at the lowest percentage, #3, below Society and Lifestyle
- Interestingly, all have Politics in the same range.
- Right/Far Right has Economy & Enterprise higher than No Political Orientation and Left/Far Left have Economy & Enterprise, both at the same level.
- Both No Political Orientation and Left/Far Left have Entertainment & Leisure. Right/Far Right does not but has Law instead.
Top 6 Editorial Classifications in France:
- All 3 have Medicine & Health as #1 and in similar range.
- All 3 have Lifestyle and Economy & Enterprise in similar range.
- All 3 have Society and Politics but higher when a Political Orientation is spotted
- Only when No Political Orientation is spotted do we have Formal & Earth & Universe Sciences
- Only when Left/Far Left Orientation is spotted do we have Human Sciences
- Only when Right/Far Right Orientation is spotted do we have Entertainment & Leisure
Content Orientations can be helpful.
Many times, Content Orientations are banned but, in the light of charts above, depending of your communication goals, Political Orientations may be helpful.
