Important does not mean interesting. Quite the opposite.

Inversely proportionated.

The more Important a news topic is for daily life, the less interesting it is to follow.

Weather, Crime and traffic are top important for daily life but definitely not topics to follow.

Gov and Politics #1 in not important for daily life and a third of interest to follow vs Restaurants, Clubs and Bars.

This is to be related to:

The decline of local newspapers impact on democracy.

and this, to save a declining situation:

“Local leads to trust”

taken seriously by Google, Facebook, Knight Foundation, Automatic…

Saving journalism. [updated 2/19/19]

Questions? Shoot!

 

 

 

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Freddy Mini

CEO & Co-founder