In California, “Cannabis industry more trusted than Social Media”.

Our takeaways from this recommended Wired article:

“58 percent of Californians think the tech industry should be “more regulated,” up from 46 percent in 2018. An even larger group, 68 percent think the tech industry has been “under-regulated” rather than “over-regulated,” up from 62 percent in 2018 and about 59 percent in 2017.”

Level of trust in marijuana dispensaries and growers—44% and 43%. Trust in social media—33%.

Credits: Edelman

Failure to protect data and lack of privacy.

“Among employees, privacy and security were the top worries. Of 11 possible concerns about the tech industry—from increasing housing costs and income inequality to a possible tech bubble collapse—57 percent of workers said their primary concern was “failure to protect from data security threats,” tied with “lack of privacy/my data is shared too much.””

Gonna be ok.

“For “tech” as a whole, 61 percent of respondents said they had a high level of trust that the industry would do what’s right. For “startup companies” and “the sharing economy,” the figures were similar to the pot industry—47 percent of respondents said they trusted companies in those sectors to do the right thing.”

High expectations for an outsize impact.

“Sixty-seven percent of respondents said tech leaders should be doing more to improve California. Given the industry’s outsize impact, 81 percent said tech should do more to improve local issues, up from 75 percent in 2018 and 76 percent said tech leaders are obligated to do more on societal issues, up from 71 percent last year.”

Get information from traditional Media, Conversation on Social Media…

As we wrote:

Get information from Traditional Media, have conversation on Social Media. Not the other way around.

Questions? Shoot!

 

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Freddy Mini

CEO & Co-founder