Introducing Religious Orientation in Media

Learnings on Editorial Coverages: Media Spotted as Religiously Oriented in the USA vs France.

Last week, we announced the new Spotting of Political Orientations, this week, we’re introducing the new spotting of Religious Orientations in Media!

All these analytics where done on the period 3/17-6/17/2020.

Today, we are looking for coverage of the following religions:  Buddhism, Christianity, Hinduism, Islam and Judaism, deliberately listed in alphabetical order as, should it be necessary to mention: In no way, we are pushing, nor valuing any religion, one vs another, or in general.

Above, we are comparing the Editorial Classifications of Media spotted as Religious in both, USA and France.

We can see Editorial classifications are very similar except for Economy and Enterprise, only in the USA and Medicine and Health, only in France.

What makes Media Spotted as Religious different?

In the USA:

Here, we are comparing ALL media vs those spotted as Religious, both in the USA.

The Top 6 Editorial Classifications for Media spotted as religious:

. Has Society as #1
. Shares the same Top 3
. Does not have Sports and Entertainment and Leisure
. Has Economy and Enterprise and Humain Sciences

In France:

This time, we are comparing ALL media vs those spotted as Religious, both in France.

The Top 6 Editorial Classifications for Media spotted as religious:

. Like in the USA, has Society as #1
. Unlike in the USA, does not share the same Top 3
. Does not have Tech and Sports
. Has Human Sciences and Medicine and Health

Country vs Country+Language

Next, we had a look at the difference between a language and the same language spoken in a specific country.

The Top 6 Editorial Classifications for Media spotted as religious in English, in the USA vs anywhere:

. Same Top 3 but stronger in Society and Politics in the USA
. USA has Economy and Enterprise
. Anywhere has Law

The Top 6 Editorial Classifications for Media spotted as religious in French, in the France vs anywhere:

. Same Top 6
. Stronger in Society, Lifestyle and Politics in France

How is Christianity covered?

Now, let’s focus on one religion. We picked Christianity, out of Buddhism, Hinduism, Islam and Judaism because its coverage is the largest within both countries.

 

The Top 6 Editorial Classifications for Media spotted as Religious > Christianity in both countries:

. Both have Society as #1 with heavy scores. 
. Both have Lifestyle, Politics, Human Sciences, Culture and Arts
. Only France has Medicine and Health
.Only USA has Education.

Interested? Let us know below:

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Freddy Mini

CEO & Co-founder