“It takes 20 years to build a reputation and 5 minutes to ruin it…

… if you think about that, you’ll do things differently” – Warren Buffett Warren Buffett’s quote applies straight to Brand Safety. In this article from Which-50 Media, “Three Simple Steps For Implementing Programmatic Brand Safety“, Which-50 Media writes: “The rapid adoption of omnichannel marketing executed through programmatic media buying has brought the challenges of brand … Continue reading “It takes 20 years to build a reputation and 5 minutes to ruin it…