Marketers must-haves: Media Sources reports and comparisons

Let say you are looking for a media in “Eating and drinking”, in France, to associate your brand with.

1. Select potential media partners

France and French. Taxonomy is Eating and Drinking. We will select “Covered” for media covering this subject and Past month, for a more stable taxonomy than the last 7 days.
TrustedOut offers 40 media and 60 sources, 214 articles per day and 43,000 articles in the archive. Corpus creation looks like this:

Click on “Get” and we get Media and Sources.

A click on a media shows how the media is perceived for toxic contents and political orientations.

2. Diving on your selected two.

From the media list, you want more info on two: Le Figaro Gastronomie and Elle A Table.

A click on a source shows the trends in classifications [ 1 ], week vs month and month vs quarter, as well as the top classifications per period of time.

3. Get an instant report on a Media Source

For each source, click on the “Report” button, [ 2 ] in the screenshot above, and receive the report in a PDF format:

Le Figaro – Gastronomie
ELLE – ELLE A TABLE

Caution: Report timestamp is very important as data are permanently updated.

4. Comparing 2 sources profiles

[beta]

By comparing profiles, you can define what is best for your operations.

Questions? Contact-us!

 

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Published by

Freddy Mini

CEO & Co-founder