The Trust Chronology:
June ’18: Poll: 72 percent say traditional outlets ‘report news they know to be fake, false, or purposely misleading’
Feb ’19: Information from Traditional Media, Conversations on Social Media.
Back then, we wrote this post:
March ’20: Coronavirus Approval Rates: Trump > News Media
As we wrote 2 weeks ago
Coronavirus update: GOP 25% (-8%), Dems 61% (-5%)
April ’20: Trump’s Approval rating falls
April ’20: 83% Of Americans Trust Journalists For Coronavirus Info. 50% Trust Social Media
So, Trust is up and Media consumption is up
But Ad spending is down.
Time for Brands to get stronger (and support traditional media)
TrustedOut in April. Free.
For brands (US or France)
You are the Manager of a recognized brand in the US or France, contact us and we’ll help you build the perfect whitelist for your next ad campaign.
For analysts (US or France)
Your are an analyst for a solid Business in the US or France, contact us and we’ll help you create the perfect corpus to trust the sources and thus, trust your decisions.