Media and Coronavirus: Trust Up, Consumption Up, Revenue Down.

The Trust Chronology:

June ’18: Poll: 72 percent say traditional outlets ‘report news they know to be fake, false, or purposely misleading’

Feb ’19: Information from Traditional Media, Conversations on Social Media.

Back then, we wrote this post:

Get information from Traditional Media, have conversation on Social Media. Not the other way around.

March ’20: Coronavirus Approval Rates: Trump > News Media

As we wrote 2 weeks ago

Coronavirus amplifies the gap in trust.

Coronavirus update: GOP 25% (-8%), Dems 61% (-5%)

Credits: Gallup

April ’20: Trump’s Approval rating falls

Credits: Gallup

April ’20: 83% Of Americans Trust Journalists For Coronavirus Info. 50% Trust Social Media

So, Trust is up and Media consumption is up

Credits: Gallup

But Ad spending is down.

Credits: eMarketer

Time for Brands to get stronger (and support traditional media)

Coronavirus impact on Brands Trust (and our contribution)

Our contribution:
TrustedOut in April. Free.

For brands (US or France)

You are the Manager of a recognized brand in the US or France, contact us and we’ll help you build the perfect whitelist for your next ad campaign.

For analysts (US or France)

Your are an analyst for a solid Business in the US or France, contact us and we’ll help you create the perfect corpus to trust the sources and thus, trust your decisions.

Interested? Reach out here:

Share this post via:

Published by

Freddy Mini

CEO & Co-founder