1. Our vision:
Trusted Content as a Utility
- Distrust in Media is a major, major issue.
- No trust in content, No trust in decisions made from it.
- Trusted Content should be like water or electricity: A Utility.
- Define the content you trust for every segment of your business.
2. Our unique technology.
2.1 AI-powered classifications vs Keywords.
Editorial Orientations detection.
Going beyond a 1-Dimensional access to knowledge
AI-Powered Classifications are adding 2 more dimensions: Editorial orientations and timing context.
Read the full post to see example of a single event treated in 3 different ways in 2 different countries
AI-powered classifications vs Keywords. Part 1/2: Editorial Orientations detection.[updated]
2.2 AI-powered classifications vs Keywords.
Evolution over time.
For content selection: AI-powered classifications can sense Editorial Orientations AND Evolution over time. Keywords cannot.
Perception of an event evolves with time, so do our AI-Powered classifications.
How can AI-Powered Classification do this?
In a previous post, we explained how our AI worked:
Every new article is classified as follow:
Why it matters.
What’s true at publication time might not be at analytics time, or advertising time…
AI-powered classifications vs Keywords. Part 2/2: Evolution over time.
