Of trust, Facebook and French Yellow Vests.

In our previous post, “While distrust is general, trust definition is personal.“, we saw an increase in News reading while an increase in distrust in media and a clear split in trust between overall media and the media you read.

Here are the numbers from Reuters Institute and Oxford for France in 2018 (June):

and here are the comparable numbers for the USA:

Quickly, one can read French people pay less for online news, use more ad blockers, trust less the media they use. Matter of fact, the ratio News I use vs Overall Trust is almost 3 times less in France (only 17% more trust for Media I use”) vs the US (47% more trust for “Media I use”)

2 points are interesting in the context of the Yellow Vest in France:

French trust in overall media is increasing (+17%) while the US it’s decreasing (-11%)

Well, not for the Yellow Vests.

As written in Le Figaro (en French) “the anti-media rhetoric is a constant in the discourse of “yellow vests”” and in Le Monde (en French) “anti-media rhetoric, fuelled by press attacks against the movement’s opacity and anti-democratic nature.”

Social networks are the less trusted.

Well, not for the Yellow Vests.

But first, what is the place of Facebook in getting the news?

In America, overall Facebook IS NOT prominent.

When in France, Facebook IS prominent.

And the role of Facebook with the Yellow Vests is significant as The Verge writes “How Facebook Groups sparked a crisis in France“, including an excellent point on the new algorithm which could be linked to what Bloomberg names “France Faces a Typical Facebook Revolution

All this confirms the role of trust within media which is the fondation of TrustedOut Corpus Intelligence. For this article, I decided to trust major media sites identified with high traffic and years in business.

More on this? Country comparisons

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Freddy Mini

CEO & Co-founder