In Europe, for the 1st time, written press is more trusted than distrusted.

Credits: EBU

This post is our takeaways from an advanced-television.com article and an EBU (European Broadcasting Union) report.

In Europe, Social media and the Internet are much more distrusted than trusted. It’s the reverse for Radio and TV.

Radio is the most trusted medium by EU citizens – trusted by 59% of the population with half of all EU citizens trusting TV.

Only 32% trust the Internet. 19% trust social networks.

On the other hand, the internet is trusted by only 32% of citizens and social media by 19% (down from 36% and 21% respectively in 2014).

Correlation between national news trustworthiness and democracy.

A positive correlation between the perceived trustworthiness of national news and citizens’ satisfaction with democracy means radio and television are indispensable assets for European society.

Related posts:

The decline of local newspapers impact on democracy.

Trust, Media and Democracy

Must gauge who’s talking.

We are basing this post on advanced-television.com. Prior to write anything, we, of course, use TrustedOut to understand who they are.

They are no spotted as any toxic content, such as fake news, fake sciences, conspiracist… But are they knowledgeable about publishing? Let’s ask for TrustedOut Taxonomy:

Advanced-television classified by TrustedOut AI-Operated Taxonomy.

We decided they were legit and wrote this post.

Questions? Shoot!

 

Mind the gender trust gap.

Credits: Gender and trust report – Edelman 2019

We strongly encourage you to read the 2019 report on Gender and Trust from Edelman. Here are our takeaways.

Women trust less than men. In business, but in Media too.

As the chart above shows, in each and every categories, Women trust less than man. Open the report to find data for specific countries. As we have a lot of readers from France, a tease is to say Women less than men in France as well, but the gap is less than the US.

+22% in news engagement amongst women.

Edelman says “Opportunity also abounds for companies seeking to engage women with their news. This year revealed a 22-point jump in news engagement among women. This is a profound shift”

More than a third amplifies media.

“We now consider more than one-in-three women as amplifiers of the media (those who share and consume news weekly and share and post content at least once per month)—a lift of 15 points. This means they aren’t just consuming the news, but are actively adding to the conversation in ever-greater numbers. Women are sharing stories, debating topics and spotlighting issues that matter to them.”

Women in control of $40T (yes, $40,000,000,000,000)

“Building brands women trust — and want to buy from, work for and engage with — is hard work, but the upside for business is real. Last year, women are estimated to have controlled about $40 trillion in consumer spending across the world. And the most gender-diverse executive teams were more likely to have above-average profitability than the least diverse companies by 21 percent. We can’t afford to slow down now.”

Questions? Shoot!

 

Less than 15% of journalists trained to best report on misinformation.

This post comments an article from Poynter. New! we are sharing TrustedOut’s taxonomy on this source at the end of the post.

Only 14.9% of journalists surveyed said they had been trained on how to best report on misinformation.

In a new study conducted by the Institute for the Future, a California-based nonprofit think tank, researchers found more than 80% of journalists admitted to falling for false information online. The data was based on a survey of 1,018 journalists at regional and national publications in the United States.

Perhaps more concerning: Only 14.9% of journalists surveyed said they had been trained on how to best report on misinformation.”

High potential to be attacked by malicious actors on social media.

“For example, users on fringe platforms like 4chan regularly try to get the media to cover stories that amplify bogus or racist narratives.”

Daily stress in their daily life.

“There’s so much stuff on social media about current events and figuring out whether or not something is true or false … (it) is a serious challenge,” said Samuel Woolley, director of the Digital Intelligence Lab at the Institute for the Future, in a phone interview. “Journalists that we talked to were super open with the fact that this was a daily stress in their life.”

Must define trust.

TrustedOut is a database of Information Sources, entirely operated by AI, so analysts can define the profile of sources they trust and thus run intelligence tools on content they trust.

New demo page showcasing TrustedOut and BI, Ads and PR

Must gauge who’s talking.

We are basing this post on Poynter.com. Prior to write anything, we, of course, use TrustedOut to understand who they are.

They are no spotted as any toxic content, such as fake news, fake sciences, conspiracist… But are they knowledgeable about publishing? Let’s ask for TrustedOut Taxonomy:

Poynter classified by TrustedOut AI-Operated Taxonomy.

We decided they were legit and wrote this post.

Questions? Shoot!

Distrust is, both in Media and Gov, and both in Europe and the US.

Following our previous post “Populists/anti-elitists and Right wings share the same views on News Media in France” taken from Journalism.com (Pew Research) comes this chart showing

The level of distrust in news media follow the level of distrust in Governmental institutions.

To be noticed, UK, France and Italy trust their military and UK still has faith in its banking institution which is an interesting point in the midst of the Brexit. Don’t trust the media, trust banks?

A similar situation to the US.

A few weeks back, we posted this:

Distrust in Media driven by distrust in government.

As trust is personal, it must be personally defined.

This is the key message of TrustedOut:

While distrust is general, trust definition is personal.

Questions? Shoot!

 

 

Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share.

[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report – March 26th 2019]

62% believe risk for Cyber-crime is higher than the flu.

62 percent of Americans believe that experiencing cyber-crime is equally or more likely, than getting the flu. The study however also found that American want to be secure, however they are also willing in some circumstances to trade security for convenience.

94% have little or no trust in their social media provider’s ability to protect and manage personal information.

After a year of scandals and headlines, no surprised here. And we are not only talking about Facebook, but all social networks.
Consequence: 28% have deleted a social media account in the past 12 month as a result of a privacy concern.

84% want more about their privacy, but 66% are willing to share their personal data.

“According to the report, 84 percent of consumers want to do more improve their privacy, which was a surprising finding.” but “…many are willing to sell or give away their personal data including: internet search history, location and personal ID information such as a driver’s licenses. According to the report, 66 percent of consumers are willing to accept certain risks for data sharing to make life more convenient.”

But 72% do not want to pay for protection…

“72 percent of consumers saying they are not willing to pay social media providers to ensure their personal information is protected when using them, compared to 58 percent for retailers”

… as long as, for 77% they understand how their data are used and they can report abuse.

“77 percent of consumers said that it’s absolutely essential or very important to have the right to understand how their personal data is used. Additionally, 78 percent reported  that it’s absolutely essential or very important to have a way to report personal data misuse.”

Questions? Shoot!

Populists/anti-elitists and Right wings share the same views on News Media in France

The illustration above comes from a recent study from Journalism.com (Pew Research)

Importance and trust lowest with Populist/anti-elitist. Not a bipartisan left vs right split.

“In France, 22% of people with populist anti-elitist views say the news media are very important to society, compared with 42% of those without these views. Regarding trust, 26% of people with these views say they trust the news media at least somewhat, compared with 47% of those without these views.

The sense of media importance in France is also divided by left-right ideology; 39% of those on the left say the news media are very important, compared with 23% of those on the right. There are no differences, however, in trust in the news media between people on the left and right.”

Left wing does not follow Populist/anti-elitists. Right wing does.

Does local newspaper decline have an impact?

Like it did in America

The decline of local newspapers impact on democracy.

A new Populist/anti-elitist classification.

Beyond our current, Politically Oriented filter, if this is confirmed we shall add a new filter for Populist/anti-elitists media. Good news. Our AI-operated classification can do it! Want to know how? Ask a question below…

Questions? Shoot!

 

New demo page showcasing TrustedOut and BI, Ads and PR

A new demo page has been added to TrustedOut.com

The scenario

 

ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.

1. Corpus Intelligence for Business Intelligence: Market selection.

New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.
a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be. At this stage, we want generalist publications by setting the expertise level to “Covered” Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.

Go to the demo page >

2. Corpus Intelligence for Brand Safety & Campaigns. White listing.

ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing. Let’s go back to TrustedOut and change the Corpus as follow: a. Where are the publications? We now want to limit to France. b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.

Go to the demo page >

3. Corpus Intelligence for Coverage & Content Analytics. PR campaigning.

Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks. With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.

Go to the demo page >

Questions? Shoot!

Quiet trendsetters quietly distrust Social Media.

“Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class”

[this post is inspired by a Cision article]

Quiet Trendsetters?

Quiet Trendsetters: people less likely to be vocal about their attitudes and opinions, highlights both the use of and distrust of social media.

Why it matters?

The results have implications as politicians ramp up their use of social media going into 2020.

Boredom or curiosity but both with caution.

Many turn to social media out of boredom or curiosity about what friends and family are up to.  A few say they only log in when they are seeking specific information. However, these Quiet Trendsetters also see a dark side to social media and agree caution is needed when using these platforms. 

No fame-seeking and less impact from “influencers”.

Politicians eying 2020 runs can feel confident that  Quiet Trendsetters will accept their social media use –  this group  understands their need to use social media as one more tool for outreach.  However, they accept it as a means rather than an end. So candidates must stay on message and not appear to be fame-seeking.  

Another caution is that, collectively, Quiet Trendsetters are less trusting of what they see on social media and than they may have been in the past and appear to be less impacted by the “influencer” model.  To reach this population, social media engagement must be completely authentic. 

Questions? Shoot!

TrustedOut + Digimind partnership. It’s official.

Publicly announced last week at our event, Press releases of our partnership are now out, and we’re very excited and proud.

English PR is here and French PR here.

And if you missed it, here is the deck and demo.

Deck and demo from our 1st public event: TrustedOut+Digimind.

Questions? Need for a demo? Let us know!

Deck and demo from our 1st public event: TrustedOut+Digimind.

It was this Thursday morning and it was great. It was our first public presentation and it was great to partner with Digimind to show why TrustedOut can make Intelligence smarter and trustworthy. Merci Aurelien and Valentin.

The deck. TrustedOut.com/Digimind

Deck is in english. If you have question, let us know with the form below.

The demo. Step by step.

The scenario

ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.

Step 1. Corpus Creation for country comparison.

New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.

a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science

TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be.

At this stage, we want generalist publications by setting the expertise level to “Covered”

Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.

Once ready, “Save” will show us how many media and sources our Corpus will include…

… and the Taxonomy of your Corpus.

Let’s now connect your Corpus to Digimind to get Social Intelligence from your Corpus. Process is simple, click on “Get” and, instead of “Downloading” a csv or json file with all media and sources, which will not be up dated at all time, click on Connect and pick Digimind.

Your “ACME AI in new model” Corpus is now live and accessible for any projects related to this corpus definition. TrustedOut will continue to update it, all the time, with relevant media and sources.

Digimind collects content from those media sources, so no need to also connect “article abstracts” with Digimind.

Step 2. Comparing countries on AI.

As the Corpus is immediately available and up to date in Digimind, we can read the following top concepts in both countries about AI.

ACME is very sensitive to ethic in AI, so consequently pick France as the first country to test its new model to handle this ethic topic super carefully.

Step 3. Best media profiles for ad campaigns.

ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing.

Let’s go back to TrustedOut and change the Corpus as follow:

a. Where are the publications? We now want to limit to France.
b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.

“Save”. And now we get these amounts

Step 4. The perfect mix ethic and Business for a 1st ad campaign.

While France is more “Ethic” on AI, Pure Players are more Business Oriented vs all. ACME CMO is seeing the growth from 37% (all media) to 45% (Pure Players) in business for this selection of media as the perfect vehicle to test an ethic message onto business oriented people.

Step 5. Talk to the talk in AI.

Now, ACME wants to launch its first Press Release and wants to address first the geek, very technical community.

Let’s go back to TrustedOut and make the following changes:

a. What should these publications be about? We now want only Tech and Transportation publications
b. How expert? Dedicated.

… and, of course, more specialized pubs means less as a total:

Step 6. Key concepts for an optimal PR campaign.

Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks.

With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.

Bottom line:
TrustedOut+Digimind = Market selection, Optimal ad budgets and Perfect PR.

Questions? Shoot!