It was this Thursday morning and it was great. It was our first public presentation and it was great to partner with Digimind to show why TrustedOut can make Intelligence smarter and trustworthy. Merci Aurelien and Valentin.
Deck is in english. If you have question, let us know with the form below.
The demo. Step by step.
ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.
Step 1. Corpus Creation for country comparison.
New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.
a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science
TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be.
At this stage, we want generalist publications by setting the expertise level to “Covered”
Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.
Once ready, “Save” will show us how many media and sources our Corpus will include…
… and the Taxonomy of your Corpus.
Let’s now connect your Corpus to Digimind to get Social Intelligence from your Corpus. Process is simple, click on “Get” and, instead of “Downloading” a csv or json file with all media and sources, which will not be up dated at all time, click on Connect and pick Digimind.
Your “ACME AI in new model” Corpus is now live and accessible for any projects related to this corpus definition. TrustedOut will continue to update it, all the time, with relevant media and sources.
Digimind collects content from those media sources, so no need to also connect “article abstracts” with Digimind.
Step 2. Comparing countries on AI.
As the Corpus is immediately available and up to date in Digimind, we can read the following top concepts in both countries about AI.
ACME is very sensitive to ethic in AI, so consequently pick France as the first country to test its new model to handle this ethic topic super carefully.
Step 3. Best media profiles for ad campaigns.
ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing.
Let’s go back to TrustedOut and change the Corpus as follow:
a. Where are the publications? We now want to limit to France.
b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.
“Save”. And now we get these amounts
Step 4. The perfect mix ethic and Business for a 1st ad campaign.
While France is more “Ethic” on AI, Pure Players are more Business Oriented vs all. ACME CMO is seeing the growth from 37% (all media) to 45% (Pure Players) in business for this selection of media as the perfect vehicle to test an ethic message onto business oriented people.
Step 5. Talk to the talk in AI.
Now, ACME wants to launch its first Press Release and wants to address first the geek, very technical community.
Let’s go back to TrustedOut and make the following changes:
a. What should these publications be about? We now want only Tech and Transportation publications
b. How expert? Dedicated.
… and, of course, more specialized pubs means less as a total:
Step 6. Key concepts for an optimal PR campaign.
Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks.
With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.
TrustedOut+Digimind = Market selection, Optimal ad budgets and Perfect PR.