Less than 15% of journalists trained to best report on misinformation.

This post comments an article from Poynter. New! we are sharing TrustedOut’s taxonomy on this source at the end of the post.

Only 14.9% of journalists surveyed said they had been trained on how to best report on misinformation.

In a new study conducted by the Institute for the Future, a California-based nonprofit think tank, researchers found more than 80% of journalists admitted to falling for false information online. The data was based on a survey of 1,018 journalists at regional and national publications in the United States.

Perhaps more concerning: Only 14.9% of journalists surveyed said they had been trained on how to best report on misinformation.”

High potential to be attacked by malicious actors on social media.

“For example, users on fringe platforms like 4chan regularly try to get the media to cover stories that amplify bogus or racist narratives.”

Daily stress in their daily life.

“There’s so much stuff on social media about current events and figuring out whether or not something is true or false … (it) is a serious challenge,” said Samuel Woolley, director of the Digital Intelligence Lab at the Institute for the Future, in a phone interview. “Journalists that we talked to were super open with the fact that this was a daily stress in their life.”

Must define trust.

TrustedOut is a database of Information Sources, entirely operated by AI, so analysts can define the profile of sources they trust and thus run intelligence tools on content they trust.

New demo page showcasing TrustedOut and BI, Ads and PR

Must gauge who’s talking.

We are basing this post on Poynter.com. Prior to write anything, we, of course, use TrustedOut to understand who they are.

They are no spotted as any toxic content, such as fake news, fake sciences, conspiracist… But are they knowledgeable about publishing? Let’s ask for TrustedOut Taxonomy:

Poynter classified by TrustedOut AI-Operated Taxonomy.

We decided they were legit and wrote this post.

Questions? Shoot!

Distrust is, both in Media and Gov, and both in Europe and the US.

Following our previous post “Populists/anti-elitists and Right wings share the same views on News Media in France” taken from Journalism.com (Pew Research) comes this chart showing

The level of distrust in news media follow the level of distrust in Governmental institutions.

To be noticed, UK, France and Italy trust their military and UK still has faith in its banking institution which is an interesting point in the midst of the Brexit. Don’t trust the media, trust banks?

A similar situation to the US.

A few weeks back, we posted this:

Distrust in Media driven by distrust in government.

As trust is personal, it must be personally defined.

This is the key message of TrustedOut:

While distrust is general, trust definition is personal.

Questions? Shoot!

 

 

Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share.

[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report – March 26th 2019]

62% believe risk for Cyber-crime is higher than the flu.

62 percent of Americans believe that experiencing cyber-crime is equally or more likely, than getting the flu. The study however also found that American want to be secure, however they are also willing in some circumstances to trade security for convenience.

94% have little or no trust in their social media provider’s ability to protect and manage personal information.

After a year of scandals and headlines, no surprised here. And we are not only talking about Facebook, but all social networks.
Consequence: 28% have deleted a social media account in the past 12 month as a result of a privacy concern.

84% want more about their privacy, but 66% are willing to share their personal data.

“According to the report, 84 percent of consumers want to do more improve their privacy, which was a surprising finding.” but “…many are willing to sell or give away their personal data including: internet search history, location and personal ID information such as a driver’s licenses. According to the report, 66 percent of consumers are willing to accept certain risks for data sharing to make life more convenient.”

But 72% do not want to pay for protection…

“72 percent of consumers saying they are not willing to pay social media providers to ensure their personal information is protected when using them, compared to 58 percent for retailers”

… as long as, for 77% they understand how their data are used and they can report abuse.

“77 percent of consumers said that it’s absolutely essential or very important to have the right to understand how their personal data is used. Additionally, 78 percent reported  that it’s absolutely essential or very important to have a way to report personal data misuse.”

Questions? Shoot!

Populists/anti-elitists and Right wings share the same views on News Media in France

The illustration above comes from a recent study from Journalism.com (Pew Research)

Importance and trust lowest with Populist/anti-elitist. Not a bipartisan left vs right split.

“In France, 22% of people with populist anti-elitist views say the news media are very important to society, compared with 42% of those without these views. Regarding trust, 26% of people with these views say they trust the news media at least somewhat, compared with 47% of those without these views.

The sense of media importance in France is also divided by left-right ideology; 39% of those on the left say the news media are very important, compared with 23% of those on the right. There are no differences, however, in trust in the news media between people on the left and right.”

Left wing does not follow Populist/anti-elitists. Right wing does.

Does local newspaper decline have an impact?

Like it did in America

The decline of local newspapers impact on democracy.

A new Populist/anti-elitist classification.

Beyond our current, Politically Oriented filter, if this is confirmed we shall add a new filter for Populist/anti-elitists media. Good news. Our AI-operated classification can do it! Want to know how? Ask a question below…

Questions? Shoot!

 

New demo page showcasing TrustedOut and BI, Ads and PR

A new demo page has been added to TrustedOut.com

The scenario

 

ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.

1. Corpus Intelligence for Business Intelligence: Market selection.

New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.
a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be. At this stage, we want generalist publications by setting the expertise level to “Covered” Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.

Go to the demo page >

2. Corpus Intelligence for Brand Safety & Campaigns. White listing.

ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing. Let’s go back to TrustedOut and change the Corpus as follow: a. Where are the publications? We now want to limit to France. b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.

Go to the demo page >

3. Corpus Intelligence for Coverage & Content Analytics. PR campaigning.

Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks. With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.

Go to the demo page >

Questions? Shoot!

Quiet trendsetters quietly distrust Social Media.

“Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class”

[this post is inspired by a Cision article]

Quiet Trendsetters?

Quiet Trendsetters: people less likely to be vocal about their attitudes and opinions, highlights both the use of and distrust of social media.

Why it matters?

The results have implications as politicians ramp up their use of social media going into 2020.

Boredom or curiosity but both with caution.

Many turn to social media out of boredom or curiosity about what friends and family are up to.  A few say they only log in when they are seeking specific information. However, these Quiet Trendsetters also see a dark side to social media and agree caution is needed when using these platforms. 

No fame-seeking and less impact from “influencers”.

Politicians eying 2020 runs can feel confident that  Quiet Trendsetters will accept their social media use –  this group  understands their need to use social media as one more tool for outreach.  However, they accept it as a means rather than an end. So candidates must stay on message and not appear to be fame-seeking.  

Another caution is that, collectively, Quiet Trendsetters are less trusting of what they see on social media and than they may have been in the past and appear to be less impacted by the “influencer” model.  To reach this population, social media engagement must be completely authentic. 

Questions? Shoot!

TrustedOut + Digimind partnership. It’s official.

Publicly announced last week at our event, Press releases of our partnership are now out, and we’re very excited and proud.

English PR is here and French PR here.

And if you missed it, here is the deck and demo.

Deck and demo from our 1st public event: TrustedOut+Digimind.

Questions? Need for a demo? Let us know!

Deck and demo from our 1st public event: TrustedOut+Digimind.

It was this Thursday morning and it was great. It was our first public presentation and it was great to partner with Digimind to show why TrustedOut can make Intelligence smarter and trustworthy. Merci Aurelien and Valentin.

The deck. TrustedOut.com/Digimind

Deck is in english. If you have question, let us know with the form below.

The demo. Step by step.

The scenario

ACME is a sport car maker launching a new model extensively using Artificial Intelligence (AI). ACME has 2 main countries, US and France and wonder what market to test first.

Step 1. Corpus Creation for country comparison.

New corpus, the CMO (or Marketing Manager) defines 3 conditions to be necessary.

a. Where are the publications? We said France and the United States
b. What should these publications be about? ACME wants to grab how AI is perceived from publications covering Politics, for regulations, Law, for any legal aspects, Tech, to gauge technology used and perceptions and, of course, Transportation, for anything car related.
c. Want to be safe from any toxic content? Of course, no fake new and no junk science

TrustedOut classification knows how gauge the expertise level of a source and how sensitive to the news the taxonomy should be.

At this stage, we want generalist publications by setting the expertise level to “Covered”

Here is the corresponding query for our Corpus, which we are going to name “ACME AI in new model”.

Once ready, “Save” will show us how many media and sources our Corpus will include…

… and the Taxonomy of your Corpus.

Let’s now connect your Corpus to Digimind to get Social Intelligence from your Corpus. Process is simple, click on “Get” and, instead of “Downloading” a csv or json file with all media and sources, which will not be up dated at all time, click on Connect and pick Digimind.

Your “ACME AI in new model” Corpus is now live and accessible for any projects related to this corpus definition. TrustedOut will continue to update it, all the time, with relevant media and sources.

Digimind collects content from those media sources, so no need to also connect “article abstracts” with Digimind.

Step 2. Comparing countries on AI.

As the Corpus is immediately available and up to date in Digimind, we can read the following top concepts in both countries about AI.

ACME is very sensitive to ethic in AI, so consequently pick France as the first country to test its new model to handle this ethic topic super carefully.

Step 3. Best media profiles for ad campaigns.

ACME’s CMO wants to check if Pure Player Media (media only available online) is a good target. After all, Pure Players should be more reactive and not having to sync print, for example, that can be daily, weekly or monthly, with immediate online publishing.

Let’s go back to TrustedOut and change the Corpus as follow:

a. Where are the publications? We now want to limit to France.
b. Select Pure Players? We want media where “out of digital” is set to None to only get those not publishing on any other support.

“Save”. And now we get these amounts

Step 4. The perfect mix ethic and Business for a 1st ad campaign.

While France is more “Ethic” on AI, Pure Players are more Business Oriented vs all. ACME CMO is seeing the growth from 37% (all media) to 45% (Pure Players) in business for this selection of media as the perfect vehicle to test an ethic message onto business oriented people.

Step 5. Talk to the talk in AI.

Now, ACME wants to launch its first Press Release and wants to address first the geek, very technical community.

Let’s go back to TrustedOut and make the following changes:

a. What should these publications be about? We now want only Tech and Transportation publications
b. How expert? Dedicated.

… and, of course, more specialized pubs means less as a total:

Step 6. Key concepts for an optimal PR campaign.

Digimind gives us the key concepts to write our Press Release: European Union/Commission and Neuronal Networks.

With the Corpus we have what publications to target, with those key concepts we have how to write a Press Release that will interest those targets.

Bottom line:
TrustedOut+Digimind = Market selection, Optimal ad budgets and Perfect PR.

Questions? Shoot!

 

Important does not mean interesting. Quite the opposite.

Inversely proportionated.

The more Important a news topic is for daily life, the less interesting it is to follow.

Weather, Crime and traffic are top important for daily life but definitely not topics to follow.

Gov and Politics #1 in not important for daily life and a third of interest to follow vs Restaurants, Clubs and Bars.

This is to be related to:

The decline of local newspapers impact on democracy.

and this, to save a declining situation:

“Local leads to trust”

taken seriously by Google, Facebook, Knight Foundation, Automatic…

Saving journalism. [updated 2/19/19]

Questions? Shoot!

 

 

 

Google to the local media rescue.

Google to the local media rescue.

As a follow up to our post originally posted 1/17, updated 2/19, here’s the march update, in a separate post as we’re covering here a Google initiative.

Saving journalism. [updated 2/19/19]

The Local Experiment Project.

[this post is inspired by an Axios post] “Google is launching the Local Experiments Project, an effort to fund dozens of new local news websites around the country and eventually around the world.

Financially supported. Editorially independent.

The tech giant says it will have no editorial control over the sites, which will be built by partners it selects with local news expertise.”

The Compass Experiment.

Is a partnership between Google and McClatchy to launch three new, digital-only local news operations on multiple platforms.

  • McClatchy will maintain sole editorial control and ownership of the sites and Google will have no input or involvement in any editorial efforts or decision making.
  • Google says the investments will be significant. “We will be spending many millions of dollars on this overall,” says Richard Gingras, Google’s VP of news.
  • McClatchy will choose 3 cities that are less than a half million people for the site launches. It hasn’t announced any hiring plans, but people familiar with the efforts say there will eventually be people on the ground in those cities.
  • Smaller cities will be the focus. McClatchy CEO Craig Forman says it’s targeting cities with less than a half million people because that’s where local news decay is worst. Gingras says those cities are important because people there have a strong sense of community, which can harder to tap into at the metro and national levels.

Between the lines: McClatchy will be the first of many “experiments” within the Local Experiment Project. The goal is to use the lessons from McClatchy’s efforts, and others in the future, to create a network of shared insights that can be leveraged by everyone in the local news business.

Next? The World!

What’s next: If successful, Google may expand its tools and services to enable others to launch similar sites in other places in the U.S. and around the world. Gingras points to examples of news sites in Canada, France and the U.S. as examples of local news businesses that can thrive with the right strategies and investments.

04.11.19.900.Paris

If you are in Paris on April 11th, 9-11am, come and see us! Registration here.

Questions? Shoot!