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Want to know where your brand was exposed in your last ad campaign?

Never too late to know how and where your brand was exposed For obvious confidentiality, we won't reveal the client ...
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Keywords vs classifications blacklists for your ad campaigns.

How to avoid some context? Keywords vs Classifications bans. Both methods are compatible and serve different purposes. Keywords bans avoid ...
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Lessons for growing publisher revenue by removing 3rd party tracking*

This post was originally on August 3rd 2020 The end of 3rd party cookies On January 14th of this year, ...
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/ Corpus Intelligence

A/B test: Ad campaign curation comparison. With/Without TrustedOut.

"impressions don’t buy anything – only real people do." We couldn't agree more with Judy Shapiro - Editor-in-Chief at ...
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3 curation methods to ensure your brand is safe and visible.

3 curation methods for totally safe and broad reach whitelists. 1/ Brand defined context. Got Targets, Get Context. ...
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Discover new media/sources with Related Profiles.

Want more Media/Sources? Introducing Related Profiles. Let's take an example: You are looking for Media Specialized in Music in France ...
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Introducing All periods Expertise for Media and Sources

What Expertise over a period means: TrustedOut's AI compares every word and expression of every article in a country ...
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Content is all about Trust. Trust is Personal.

"Bias in Others' News a Greater Concern Than Bias in Own News" This article from Gallup (illustration above) confirms what ...
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/ Corpus Intelligence

Watch the content your BI is based on and where your brand is exposed in your ad campaigns.

Is the content you base your decision on the one you trust? Is your brand appearing within sites you ...
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SSP* coverages in the USA and France.

Target SSPs within your Corpus/WhiteList As we announced on August 17th, TrustedOut now allows you to target your favorite SSP ...
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/ Corpus Intelligence, Technology

TrustedOut’s Ad Campaign Curation: Simple, Safe and Permanently Updated.

Your Corpus is ready? So is your Curation for your DSP. Short post today, as the process of connecting ...
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Corpus Reports: Brand Safety Surveillance and Analytics Perimeters Watch.

New: Corpus Reports. Easy to read, Easy to share. We are delighted to introduce within our Customer User Interface, ...
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Contextual relevance is key to customers. Profiling is key to Contextual relevance.

Credits IAS https://insider.integralads.com/contextual-advertising-research Ads must be relevant to content. In a report we encourage to read, IAS explores the ...
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Comparing humorous/satirical sites in the US vs France

Editorial focuses of sites spotted as Humorous/Satirical: Above are the Editorial Radars for the sites spotted as humorous or ...
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/ Corpus Intelligence

New for your ad campaign whitelists: Target SSPs and Add Mobile Apps

Adding SSPs to Media Profiles Now TrustedOut adds authorized SSPs to Media Profiles. Example above is BFMTV Add a ...
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/ Corpus Intelligence

Introducing the Brand Safety Report

Get a report on your ad campaign  whitelist. You are running or ran an ad campaign and want to make ...
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/ Corpus Intelligence

Holistic Media Profiling is us.

Profiling Content & Expertise + Perception + Orientation After 2 years of development, we are proud to announce the completion ...
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/ Corpus Intelligence

Media covering Preventive Medicine also talk about…

Preventive Medicine next to what other Editorial Classifications? In France? In the US? Preamble: Radar charts above are made to ...
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TrustedOut partners with Xandr to bring new intelligence in targeting capabilities

We are extremely proud to announce that TrustedOut is now available to buyers through the Xandr platform. Through this ...
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/ Corpus Intelligence

How Health is covered depending on Political Orientations. US vs France.

In the radars above, we analyzed Editorial Classifications in Media in the US and France, in between June ...
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Introducing Religious Orientation in Media

Learnings on Editorial Coverages: Media Spotted as Religiously Oriented in the USA vs France. Last week, we announced the ...
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Introducing Political Orientations Spotted in Media.

Learnings on Editorial Coverages: Far Left vs Far Right and US vs France. New: We can now spot Political ...
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Nielsen’s Ad spent vs TrustedOut Editorial classifications. What is bought, What is written.

Where advertising budgets went in Q1 The chart above is from MarketingCharts showing the Top 10 Advertising Categories in Q1 ...
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/ Corpus Intelligence

Helping Brand Managers address the Football lovers market

TrustedOut Quadrant for Football lovers In a previous post we explained the TrustedOut's Benefits and its Quadrant: A unique ...
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/ Corpus Intelligence

Editorial Intelligence to find your communication targets.

The case: How, from a list of URLs, can I optimize my communication? To preserve the confidentiality of those ...
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TrustedOut Benefits. For Advertisers and Publishers. For Brand Managers and Analysts.

For the Advertiser: The need for a new source of intelligence in targeting Advertisers want a perfect targeting for their ...
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Covid-19 Editorial Trends. Why it matters to Advertising and Marketing.

How do Editorial focuses evolve with the Covid-19? Covid-19/Coronavirus is a major disruption in almost everything. It has been the ...
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/ Corpus Intelligence, Press

Editorial Trends during Coronavirus – USA Today, WSJ, Miami Herald, Le Monde, Le Figaro, Ouest-France.

Editorial trends past week vs past month, past month vs past quarter. How do media evolve during this unprecedented period ...
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/ Corpus Intelligence

Coronavirus impact on Brands Trust (and our contribution)

“It takes 20 years to build a reputation and 5 minutes to ruin it… … if you think about that, ...
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Coronavirus impact on the News Industry (and Journalism)

Early 2019. Saving Journalism. Already. Early 2019 we wrote this post about the need to save Journalism Saving journalism. [updated ...
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/ Corpus Intelligence

Coronavirus amplifies the gap in trust.

Remember the split in trust in Media between Republicans and Democrats? Trust in Media: GOP 33%, Dem. 66% We wrote ...
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Introducing TrustedOut Kiosks

In these challenging times, we wanted to offer a way to help and came up with the TrustedOut Kiosks. Free, ...
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Do Publisher Brands and Illustrations impact Trustworthiness?

What are the impacts of illustrations and publisher brands on readers trust. Gallup and Knight Foundation just released first results ...
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/ Corpus Intelligence

Impact on brands? Trust in Business vs Media likely tells political orientation.

This post is inspired by a PEW Research Center survey and a Journalism article about this survey. We highly recommend ...
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Solutions for Business Intelligence

What we are fixing: Cannot trust what's out of your BI Tools if you do not trust what's in. Business Intelligence is ...
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