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Create a corpus from a list of articles (ex. here: popular on Facebook).

You want to create a Corpus of Media for your analytics and/or a whitelist of media similar to a list ...
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TrustedOut: Intelligence you trust. Brand Safety you trust. PR you trust.

TrustedOut helps your business all the way, all the time. Let say here, your company, SmartBizFurnitures, builds and commercializes high ...
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Corpus Intelligence for an Industry: Aerospace & Defense – October 2019

Media covering Aerospace & Defense. In the US, 443 media and 779 sources are covering  over the past quarter, publishing ...
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Media: Contributing to polarization AND reflective of polarization.

12 of this year’s 15 most politically polarizing brands are national news outlets Thanks to this article from Morning Consult, ...
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Corpus Intelligence for an Industry: Lifestyle – October 2019

Media covering Lifestyle. In the US, 3,007 media and 8,300 sources are covering Lifestyle over the past quarter, publishing over ...
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De Ligonnes arrest. Fake News vs True Mistake.

The news of the De Ligonnes arrest, and then the news it was not De Ligonnes triggered lots of comments ...
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Media Coverage Market Shares US vs France – Source TrustedOut – 10/01/19

What Media are covering the most. In the US. As of today and over the past 90 days, here are ...
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Brand Safety: We could not agree more with Facebook.

From this article, "Facebook urges brands to define their safety tolerances": Facebook: Safe < Tolerable < Suitable. Jon Steinback, Facebook’s ...
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Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al)

We could not agree more with the "Father of Advertising". (David Mackenzie Ogilvy CBE was an advertising tycoon, founder of ...
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Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

In this article, MarTechSeries comments a survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Hereafter are our ...
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Your business is all about the content you trust.

Image Credit: SEOMarketing Knowledge from Content makes or breaks any future. Applies to individuals but also organizations and businesses, of ...
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Brand Safety, the most misleading proxy for quality that an advertiser can use.

This post is our takeaways from this AdExchanger article. Brand Safety Is Not Synonymous With Quality. "I find brand ...
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2019: Brand awareness is Marketers top priority.

According to the 2019 “State of Digital Advertising” released by Marin Software, Brand awareness is Marketers top priority in 2019 ...
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Do not let advertising compromise your brand consistency.

The first step to achieving consistent branding is realizing that you have to ultimately gain control of your branding ...
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Economy and Enterprise – US vs France Taxonomies.

France's Economy and Enterprise Taxonomy. Let's ask TrustedOut, for France, what is the Taxonomy of all media covering the "Economy ...
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TrustedOut in NetSources

With the permission of NetSources, here is our interview. TrustedOut Interview in NetSources (in French) Subscriptions are here. Enjoy. ...
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France: People trusts almost twice more someone they know than news media

According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according ...
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65% of Britain’s biggest advertisers are present in non-brand safe environments

This post represents our takeaways from this article. 'Brand Safety in the UK: Willing to Risk it?' was commissioned ...
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They say about nous. [update #2]

Here's a selection of the feedback we got lately. Agencies We met with Franck Farrugia, CEO Omnicom Group France and ...
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Fine tuning your corpus to perfect analytics and build brand consistent whitelists.

Let's have a look at some cool product updates our alpha-testers can enjoy since last night. Demo scenario: Let say ...
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Brand Consistency > Brand Safety + Brand Suitability

Brands need more than Safety, more than Suitability. Last year, 4A’s (the American Association of Advertising Agencies serves 700+ ...
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Business Case #4. Whitelisting.

Keeping your brand safe with AI-powered Whitelistings. Simple as 1-2-3. 1. Define publisher brands compatible with yours and your campaign ...
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How our AI-powered classification works.

We receive a lot of questions about how our AI-powered Classification is working, so we decided to make 2 drawings ...
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Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada

The survey — conducted by Ipsos on behalf of the Centre of International Governance Innovation — looked to gauge the ...
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“Fake news” means almost nothing.

This post is inspired by this Washington Post article 3 Americans out of 4 believe traditional news organizations report “fake ...
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People have shifted their trust to the relationships within their control.

Only 1 in 5 believes the system is working, and 1 in 2 thinks the reverse. In this article, Why ...
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Adding News-Sensitivity in our Taxonomy.

Taxonomy classification over different periods for CNN Politics. Brand Safety 2.0 is about brand values. As we wrote in our ...
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Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values.

Challenging the definition of brand safety In this article, Marketing Dive writes "While the industry settles on what brand safety means, ...
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“It takes 20 years to build a reputation and 5 minutes to ruin it…

... if you think about that, you'll do things differently" - Warren Buffett Warren Buffett's quote applies straight to Brand ...
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“It’s a good business, where you write for them.” [updated]

Credits: pexels.com $4,700,000,000 made by Google from the news industry in 2018. The study, containing analysis conducted by experts at ...
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1-pager: The Social Intelligence Opportunity

Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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1-pager: the Brand Safety Opportunity

Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Brand Safety Violations: Consumers question brand’s motives.

Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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54.6% US CMOs reviewed their agency relationships because of Brand Safety

Credits: eMarketer The Brand Safety Dilemma. In its report, eMarketing writes: "Virtually all brands are making changes in how ...
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TrustedOut in 1-page.

1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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Is the open web in danger?

In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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Media profiles are key to Business Intelligence and Advertising. [updated]

Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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Developed nations distrust Social Networks, Developing ones don’t.

This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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