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Introducing How-Tos

Now available, Tutorials to become a TrustedOut Ninja in Minutes! Note: Of course, you can read those tutorials but ...
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Solutions for Online Advertising

1. Brand Safety | 2. End of Cookies | 3. Reporting Laws 1. Brand Safety: What we are fixing: How can we make ...
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New TrustedOut.com is here.

A new version of TrustedOut.com is now available! As our technology and commercial offers continue to evolve, posts are ...
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Must read posts.

1. Our vision: Trusted Content as a Utility
  • Distrust in Media is a major, major issue.
  • No trust in ...
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AI-managed taxonomy to keep up with language evolutions.

Measuring against datasets. We explained in the following post how our classification works: How our AI-powered classification works. For ...
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The political role of Advertisers.

Advertisers have a major role on our society. Internet has a major role on our society. Advertising has a ...
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AI-powered classifications vs Keywords. Part 1/2: Editorial Orientations detection.[updated]

Going beyond a 1-dimensional access to knowledge. For years, access to knowledge has been ruled by keywords presence. Search ...
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AI-powered classifications vs Keywords. Part 2/2: Evolution over time.

For content selection: AI-powered classifications can sense Editorial Orientations AND Evolution over time. Keywords cannot. For years, access to ...
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It was 2019.

First of all, we wanted to wish you, not only an happy new year, 2020, but an happy new ...
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/ Corpus Intelligence

Listen and watch content you trust – TrustedOut and RSS Readers.

Read what's happening in your Corpus. Let say you'd like to listen and watch Car Racing in Specialized sources in ...
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Trusted Content as a Utility

Distrust in Media is a major, major issue. Distrust in media is an issue everywhere. While trust in media ...
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Talk the Google talk.

In this Wired article, Devin Nunes and the Power of Keyword Signaling, the author explains how political speeches can be ...
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Marketers must-haves: Media Sources reports and comparisons

Let say you are looking for a media in "Eating and drinking", in France, to associate your brand with ...
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Create a corpus from a list of articles (ex. here: popular on Facebook).

You want to create a Corpus of Media for your analytics and/or a whitelist of media similar to a list ...
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TrustedOut: Intelligence you trust. Brand Safety you trust. PR you trust.

TrustedOut helps your business all the way, all the time. Let say here, your company, SmartBizFurnitures, builds and commercializes high ...
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Corpus Intelligence for an Industry: Aerospace & Defense – October 2019

Media covering Aerospace & Defense. In the US, 443 media and 779 sources are covering  over the past quarter, publishing ...
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/ Corpus Intelligence, Industry

Media: Contributing to polarization AND reflective of polarization.

12 of this year’s 15 most politically polarizing brands are national news outlets Thanks to this article from Morning Consult, ...
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/ Business cases, Corpus Intelligence

Corpus Intelligence for an Industry: Lifestyle – October 2019

Media covering Lifestyle. In the US, 3,007 media and 8,300 sources are covering Lifestyle over the past quarter, publishing over ...
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/ Corpus Intelligence

De Ligonnes arrest. Fake News vs True Mistake.

The news of the De Ligonnes arrest, and then the news it was not De Ligonnes triggered lots of comments ...
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/ Corpus Intelligence

Media Coverage Market Shares US vs France – Source TrustedOut – 10/01/19

What Media are covering the most. In the US. As of today and over the past 90 days, here are ...
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Brand Safety: We could not agree more with Facebook.

From this article, "Facebook urges brands to define their safety tolerances": Facebook: Safe < Tolerable < Suitable. Jon Steinback, Facebook’s ...
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Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al)

We could not agree more with the "Father of Advertising". (David Mackenzie Ogilvy CBE was an advertising tycoon, founder of ...
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Your business is all about the content you trust.

Image Credit: SEOMarketing Knowledge from Content makes or breaks any future. Applies to individuals but also organizations and businesses, of ...
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Brand Safety, the most misleading proxy for quality that an advertiser can use.

This post is our takeaways from this AdExchanger article. Brand Safety Is Not Synonymous With Quality. "I find brand ...
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2019: Brand awareness is Marketers top priority.

According to the 2019 “State of Digital Advertising” released by Marin Software, Brand awareness is Marketers top priority in 2019 ...
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Do not let advertising compromise your brand consistency.

The first step to achieving consistent branding is realizing that you have to ultimately gain control of your branding ...
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Economy and Enterprise – US vs France Taxonomies.

France's Economy and Enterprise Taxonomy. Let's ask TrustedOut, for France, what is the Taxonomy of all media covering the "Economy ...
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TrustedOut in NetSources

With the permission of NetSources, here is our interview. TrustedOut Interview in NetSources (in French) Subscriptions are here. Enjoy. ...
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/ Corpus Intelligence, Press

France: People trusts almost twice more someone they know than news media

According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according ...
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65% of Britain’s biggest advertisers are present in non-brand safe environments

This post represents our takeaways from this article. 'Brand Safety in the UK: Willing to Risk it?' was commissioned ...
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They say about nous. [update #2]

Here's a selection of the feedback we got lately. Agencies We met with Franck Farrugia, CEO Omnicom Group France and ...
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/ Corpus Intelligence

Fine tuning your corpus to perfect analytics and build brand consistent whitelists.

Let's have a look at some cool product updates our alpha-testers can enjoy since last night. Demo scenario: Let say ...
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Brand Consistency > Brand Safety + Brand Suitability

Brands need more than Safety, more than Suitability. Last year, 4A’s (the American Association of Advertising Agencies serves 700+ ...
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Business Case #4. Whitelisting.

Keeping your brand safe with AI-powered Whitelistings. Simple as 1-2-3. 1. Define publisher brands compatible with yours and your campaign ...
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/ Brand safety, Business cases

How our AI-powered classification works.

We receive a lot of questions about how our AI-powered Classification is working, so we decided to make 2 drawings ...
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Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada

The survey — conducted by Ipsos on behalf of the Centre of International Governance Innovation — looked to gauge the ...
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