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Image Credit: SEOMarketing Knowledge from Content makes or breaks any future. Applies to individuals but also organizations and businesses, of ...
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This post is our takeaways from this AdExchanger article. Brand Safety Is Not Synonymous With Quality. "I find brand ...
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According to the 2019 “State of Digital Advertising” released by Marin Software, Brand awareness is Marketers top priority in 2019 ...
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The first step to achieving consistent branding is realizing that you have to ultimately gain control of your branding ...
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France's Economy and Enterprise Taxonomy. Let's ask TrustedOut, for France, what is the Taxonomy of all media covering the "Economy ...
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With the permission of NetSources, here is our interview. TrustedOut Interview in NetSources (in French) Subscriptions are here. Enjoy. ...
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According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according ...
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This post represents our takeaways from this article. 'Brand Safety in the UK: Willing to Risk it?' was commissioned ...
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Here's a selection of the feedback we got lately. Agencies We met with Franck Farrugia, CEO Omnicom Group France and ...
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Let's have a look at some cool product updates our alpha-testers can enjoy since last night. Demo scenario: Let say ...
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Brands need more than Safety, more than Suitability. Last year, 4A’s (the American Association of Advertising Agencies serves 700+ ...
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Keeping your brand safe with AI-powered Whitelistings. Simple as 1-2-3. 1. Define publisher brands compatible with yours and your campaign ...
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We receive a lot of questions about how our AI-powered Classification is working, so we decided to make 2 drawings ...
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The survey — conducted by Ipsos on behalf of the Centre of International Governance Innovation — looked to gauge the ...
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This post is inspired by this Washington Post article 3 Americans out of 4 believe traditional news organizations report “fake ...
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Only 1 in 5 believes the system is working, and 1 in 2 thinks the reverse. In this article, Why ...
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Taxonomy classification over different periods for CNN Politics. Brand Safety 2.0 is about brand values. As we wrote in our ...
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Challenging the definition of brand safety In this article, Marketing Dive writes "While the industry settles on what brand safety means, ...
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... if you think about that, you'll do things differently" - Warren Buffett Warren Buffett's quote applies straight to Brand ...
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Credits: pexels.com $4,700,000,000 made by Google from the news industry in 2018. The study, containing analysis conducted by experts at ...
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Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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Credits: eMarketer The Brand Safety Dilemma. In its report, eMarketing writes: "Virtually all brands are making changes in how ...
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1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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[Source and credits: AdAge] On Monday, we wrote: Media profiles are key to Business Intelligence and Advertising. Unilever launches ...
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Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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This post is our takeaways from an advanced-television.com article and an EBU (European Broadcasting Union) report. In Europe, Social media ...
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Credits: Gender and trust report - Edelman 2019 We strongly encourage you to read the 2019 report on Gender ...
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This post comments an article from Poynter. New! we are sharing TrustedOut's taxonomy on this source at the end of ...
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Following our previous post "Populists/anti-elitists and Right wings share the same views on News Media in France" taken from Journalism.com (Pew ...
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[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report - March 26th 2019] 62% ...
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The illustration above comes from a recent study from Journalism.com (Pew Research) Importance and trust lowest with Populist/anti-elitist. Not ...
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A new demo page has been added to TrustedOut.com The scenario ACME is a sport car maker launching a new ...
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"Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class" [this post is inspired by a ...
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Publicly announced last week at our event, Press releases of our partnership are now out, and we're very excited ...
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It was this Thursday morning and it was great. It was our first public presentation and it was great to ...
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Inversely proportionated. The more Important a news topic is for daily life, the less interesting it is to follow ...
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