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This post is inspired by this Washington Post article 3 Americans out of 4 believe traditional news organizations report “fake ...
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Only 1 in 5 believes the system is working, and 1 in 2 thinks the reverse. In this article, Why ...
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Taxonomy classification over different periods for CNN Politics. Brand Safety 2.0 is about brand values. As we wrote in our ...
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Challenging the definition of brand safety In this article, Marketing Dive writes "While the industry settles on what brand safety means, ...
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... if you think about that, you'll do things differently" - Warren Buffett Warren Buffett's quote applies straight to Brand ...
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Credits: pexels.com $4,700,000,000 made by Google from the news industry in 2018. The study, containing analysis conducted by experts at ...
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Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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Credits: eMarketer The Brand Safety Dilemma. In its report, eMarketing writes: "Virtually all brands are making changes in how ...
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1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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[Source and credits: AdAge] On Monday, we wrote: Media profiles are key to Business Intelligence and Advertising. Unilever launches ...
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Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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This post is our takeaways from an advanced-television.com article and an EBU (European Broadcasting Union) report. In Europe, Social media ...
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Credits: Gender and trust report - Edelman 2019 We strongly encourage you to read the 2019 report on Gender ...
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This post comments an article from Poynter. New! we are sharing TrustedOut's taxonomy on this source at the end of ...
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Following our previous post "Populists/anti-elitists and Right wings share the same views on News Media in France" taken from Journalism.com (Pew ...
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[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report - March 26th 2019] 62% ...
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The illustration above comes from a recent study from Journalism.com (Pew Research) Importance and trust lowest with Populist/anti-elitist. Not ...
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A new demo page has been added to TrustedOut.com The scenario ACME is a sport car maker launching a new ...
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"Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class" [this post is inspired by a ...
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Publicly announced last week at our event, Press releases of our partnership are now out, and we're very excited ...
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It was this Thursday morning and it was great. It was our first public presentation and it was great to ...
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Inversely proportionated. The more Important a news topic is for daily life, the less interesting it is to follow ...
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Google to the local media rescue. As a follow up to our post originally posted 1/17, updated 2/19, here's the ...
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Reaching out to customers. Potential and existing. There was advertising. There was sponsoring. There also was Commercial Brands creating their ...
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The new News tab idea... If you have an hour, this video/conversation is definitely worth it. Matthias Döpfner, Axel Springer's ...
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Online lie detector or Machine learning how to lie. Interesting article in Wired "RESEARCHERS BUILT AN ‘ONLINE LIE DETECTOR.’ HONESTLY, THAT ...
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According to VisionCritical: "trust [in Media] among the informed public in the U.S. plunged 23 points to 45, making it ...
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Mark your agenda! 04.11.19.900. April 11th, 9-11:30am. Paris, Champs Elysees. Register here! Trust in the content you analyze, Trust in ...
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As Columbia Journalism Review puts it, "one gets the sense that the pitch of anti-press sentiment is now the most ...
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Data Collection and Content Classification. Our database of Media profiles has 2 distinct jobs. Collecting intangible data, like revenue, ownership, ...
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Our takeaways from this recommended Wired article: "58 percent of Californians think the tech industry should be “more regulated,” up ...
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In decreasing order of Trust in News: Media I use, Media Overall, Search engines and Social Media. From the must-read ...
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“The shorter the distance between our neighbors and our news, the stronger our community.” This article from NiemanLab about an ...
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We recently wrote in the post below: "Your Trust is based on the publisher brands you value." TrustedOut’s market Because ...
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A recent study published in Oxford's Journal of Communication (and available here) shows some very interesting links between the impact ...
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We were very proud to be invited to present at the latest GESTE (major online editors in France) event ...
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