Corpus Intelligence for an Industry: Aerospace & Defense – October 2019
Media covering Aerospace & Defense. In the US, 443 media and 779 sources are covering over the past quarter, publishing ...
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Media: Contributing to polarization AND reflective of polarization.
12 of this year’s 15 most politically polarizing brands are national news outlets Thanks to this article from Morning Consult, ...
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Corpus Intelligence for an Industry: Lifestyle – October 2019
Media covering Lifestyle. In the US, 3,007 media and 8,300 sources are covering Lifestyle over the past quarter, publishing over ...
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De Ligonnes arrest. Fake News vs True Mistake.
The news of the De Ligonnes arrest, and then the news it was not De Ligonnes triggered lots of comments ...
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Media Coverage Market Shares US vs France – Source TrustedOut – 10/01/19
What Media are covering the most. In the US. As of today and over the past 90 days, here are ...
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Brand Safety: We could not agree more with Facebook.
From this article, "Facebook urges brands to define their safety tolerances": Facebook: Safe < Tolerable < Suitable. Jon Steinback, Facebook’s ...
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Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al)
We could not agree more with the "Father of Advertising". (David Mackenzie Ogilvy CBE was an advertising tycoon, founder of ...
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Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
In this article, MarTechSeries comments a survey conducted by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI). Hereafter are our ...
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Your business is all about the content you trust.
Image Credit: SEOMarketing Knowledge from Content makes or breaks any future. Applies to individuals but also organizations and businesses, of ...
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Brand Safety, the most misleading proxy for quality that an advertiser can use.
This post is our takeaways from this AdExchanger article. Brand Safety Is Not Synonymous With Quality. "I find brand ...
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2019: Brand awareness is Marketers top priority.
According to the 2019 “State of Digital Advertising” released by Marin Software, Brand awareness is Marketers top priority in 2019 ...
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Do not let advertising compromise your brand consistency.
The first step to achieving consistent branding is realizing that you have to ultimately gain control of your branding ...
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Economy and Enterprise – US vs France Taxonomies.
France's Economy and Enterprise Taxonomy. Let's ask TrustedOut, for France, what is the Taxonomy of all media covering the "Economy ...
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TrustedOut in NetSources
With the permission of NetSources, here is our interview. TrustedOut Interview in NetSources (in French) Subscriptions are here. Enjoy. ...
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France: People trusts almost twice more someone they know than news media
According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according ...
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They say about nous. [update #2]
Here's a selection of the feedback we got lately. Agencies We met with Franck Farrugia, CEO Omnicom Group France and ...
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Fine tuning your corpus to perfect analytics and build brand consistent whitelists.
Let's have a look at some cool product updates our alpha-testers can enjoy since last night. Demo scenario: Let say ...
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Brand Consistency > Brand Safety + Brand Suitability
Brands need more than Safety, more than Suitability. Last year, 4A’s (the American Association of Advertising Agencies serves 700+ ...
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Business Case #4. Whitelisting.
Keeping your brand safe with AI-powered Whitelistings. Simple as 1-2-3. 1. Define publisher brands compatible with yours and your campaign ...
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How our AI-powered classification works.
We receive a lot of questions about how our AI-powered Classification is working, so we decided to make 2 drawings ...
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Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada
The survey — conducted by Ipsos on behalf of the Centre of International Governance Innovation — looked to gauge the ...
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“Fake news” means almost nothing.
This post is inspired by this Washington Post article 3 Americans out of 4 believe traditional news organizations report “fake ...
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Adding News-Sensitivity in our Taxonomy.
Taxonomy classification over different periods for CNN Politics. Brand Safety 2.0 is about brand values. As we wrote in our ...
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Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values.
Challenging the definition of brand safety In this article, Marketing Dive writes "While the industry settles on what brand safety means, ...
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“It takes 20 years to build a reputation and 5 minutes to ruin it…
... if you think about that, you'll do things differently" - Warren Buffett Warren Buffett's quote applies straight to Brand ...
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“It’s a good business, where you write for them.” [updated]
Credits: pexels.com $4,700,000,000 made by Google from the news industry in 2018. The study, containing analysis conducted by experts at ...
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1-pager: The Social Intelligence Opportunity
Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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1-pager: the Brand Safety Opportunity
Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Brand Safety Violations: Consumers question brand’s motives.
Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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TrustedOut in 1-page.
1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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Is the open web in danger?
In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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Need for Media Profiles Lists? Unilever agrees.
[Source and credits: AdAge] On Monday, we wrote: Media profiles are key to Business Intelligence and Advertising. Unilever launches ...
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Media profiles are key to Business Intelligence and Advertising. [updated]
Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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Developed nations distrust Social Networks, Developing ones don’t.
This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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In Europe, for the 1st time, written press is more trusted than distrusted.
This post is our takeaways from an advanced-television.com article and an EBU (European Broadcasting Union) report. In Europe, Social media ...
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Mind the gender trust gap.
Credits: Gender and trust report - Edelman 2019 We strongly encourage you to read the 2019 report on Gender ...
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