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Google to the local media rescue.

Google to the local media rescue. As a follow up to our post originally posted 1/17, updated 2/19, here's the ...
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/ Uncategorized

Brands buy Media Brands.

Reaching out to customers. Potential and existing. There was advertising. There was sponsoring. There also was Commercial Brands creating their ...
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/ Corpus Intelligence, Press

Facebook’s news tab is a great idea IF users can curate their sources.

The new News tab idea... If you have an hour, this video/conversation is definitely worth it. Matthias Döpfner, Axel Springer's ...
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/ Corpus Intelligence, Press

Online lie detector or Machine learning how to lie.

Online lie detector or Machine learning how to lie. Interesting article in Wired "RESEARCHERS BUILT AN ‘ONLINE LIE DETECTOR.’ HONESTLY, THAT ...
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/ Corpus Intelligence, Politics, Press

Distrust in Media driven by distrust in government.

According to VisionCritical: "trust [in Media] among the informed public in the U.S. plunged 23 points to 45, making it ...
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/ Corpus Intelligence, Politics, Press

TrustedOut + Digimind = Trust in your Sources means Trust in your Analytics.

Mark your agenda! 04.11.19.900. April 11th, 9-11:30am. Paris, Champs Elysees. Register here! Trust in the content you analyze, Trust in ...
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/ Uncategorized

TrustedOut AI-Operated Classification

Data Collection and Content Classification. Our database of Media profiles has 2 distinct jobs. Collecting intangible data, like revenue, ownership, ...
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/ Corpus Intelligence, Technology

In California, “Cannabis industry more trusted than Social Media”.

Our takeaways from this recommended Wired article: "58 percent of Californians think the tech industry should be “more regulated,” up ...
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/ Politics

Keywords (Data) Voids: Misinformations via Google and Bing.

In decreasing order of Trust in News: Media I use, Media Overall, Search engines and Social Media. From the must-read ...
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“Local leads to trust”

“The shorter the distance between our neighbors and our news, the stronger our community.” This article from NiemanLab about an ...
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“Why customer trust is more vital to [media] brand survival than it’s ever been”

We recently wrote in the post below: "Your Trust is based on the publisher brands you value." TrustedOut’s market Because ...
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The decline of local newspapers impact on democracy.

A recent study published in Oxford's Journal of Communication (and available here) shows some very interesting links between the impact ...
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/ Corpus Intelligence, Politics, Press

Presentation to the GESTE (major online editors in France)

We were very proud to be invited to present at the latest GESTE (major online editors in France) event ...
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Get information from Traditional Media, have conversation on Social Media. Not the other way around.

Misinformation and biases infect social media, both intentionally and accidentally This highly recommended article from The Conversation exposes 3 types of ...
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Older people share more fake news.

Age predicts behavior better than any other characteristics (even party affiliation ) Researchers at New York and Princeton Universities, through ...
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Trust, Media and Democracy

The Aspen Institute and the Knight Foundation recently released a report on a commission they organized about Trust, Media and ...
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Consumer trust is a vital and a key differentiator for publishers

Can't resist just cutting and pasting the very first sentence here "Consumer trust is a vital and a key differentiator ...
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TrustedOut’s market

In its latest report on Social Intelligence, Forrester writes, straight right from the beginning: "Enterprises Are Still Not Using Social ...
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The incredible story of a 10 year long fake, success story.

For 10 years. Fake pharmaceutical, fake CEO, real top-notch business school. It's the real story of the fake story of ...
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Social vs Traditional Media Analytics.

Do they compare? Are they opposed? Is one already over?  Yes, Social Media have changed and are changing Business Intelligence ...
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Our new site is live!

Photo credit: Florent Solt (yes, our CTO and co-founder!) The new TrustedOut.com ... ... is designed to be clearer, cleaner, ...
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/ team, Uncategorized, website

Saving journalism. [updated 2/19/19]

Major Tech Cos to the Journalism Rescue. In this week's Axios Media Trends, we can read "Major tech companies and ...
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Behind the Business Case #3: Country comparisons

To pursue on our Behind Business Cases with this 3rd example, we didn't have the same questions with the field ...
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Behind the business case #2: Media Metrics

Our content team worked very hard to define, what we hope is "the most comprehensive and media profiles database, and ...
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Products, Media, Movements leaders. All about Brand values.

The "Yellow Vests" movement in France is a very interesting event in media trust and interaction. Great reading with this ...
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“The overwhelming fakeness of today’s internet”

Less than 60% of today's internet is human. The rest are bots. Great article from Axios on today's internet falseness ...
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Top 2019 predictions: Privacy and Transparency

In this Forbes article, 12 C-level leaders share their predictions for 2019. Top predictions, results of a lesson learned the ...
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The ancestor of TrustedOut

In this documentary about Edward Bernays, the father of Public Relations (and Sigmund Freud's nephew) from the BBC, which we ...
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/ Uncategorized

Optimism and method for greater trust in media.

Better but still lower. According to Axios, "efforts to bring transparency to media — including attempts by journalists to publicly ...
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Trust by political party and Presidential elections

In this 2018 Gallup survey, a clear split between political parties is noticeable, but even more interesting is crossing ...
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Happy Holidays!

/ Uncategorized

Our take on LinkedIn’s 50 Big Ideas for 2019

We liked this LinkedIn's post and wanted hereafter to share our takeaways (@X refers to the Big Idea X): The desire ...
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Taxonomy DNA (cont.) – comparing a specialist vs a generalist

Following our Introduction to Taxonomy DNA, we would like here to showcase the sensitivity of our AI-operated taxonomy. Comparing a ...
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Introducing Taxonomy DNA

The New York Times homepage Taxonomy DNA. 12/14/18-3% threshold-7 day rolling learning. AI-Operated Taxonomy. As you could read in the ...
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/ Uncategorized

Media trust over education stages

2 very interesting and connected surveys, from the Knight Foundation, to have a look at how free speech impacts trust ...
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B2BX: TrustedOut implements Keycloak for its user management

TrustedOut has selected Keycloak, an open source Identity and Access Management solution from RedHat (recently acquired by IBM for ...
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Everything you always wanted to know about TrustedOut…

TrustedOut FAQ is here 12 questions collected across the past 9 months. Answered. Of course, if one (or more) ...
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/ Uncategorized

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