Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada
The survey — conducted by Ipsos on behalf of the Centre of International Governance Innovation — looked to gauge the ...
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“Fake news” means almost nothing.
This post is inspired by this Washington Post article 3 Americans out of 4 believe traditional news organizations report “fake ...
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Adding News-Sensitivity in our Taxonomy.
Taxonomy classification over different periods for CNN Politics. Brand Safety 2.0 is about brand values. As we wrote in our ...
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Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values.
Challenging the definition of brand safety In this article, Marketing Dive writes "While the industry settles on what brand safety means, ...
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“It takes 20 years to build a reputation and 5 minutes to ruin it…
... if you think about that, you'll do things differently" - Warren Buffett Warren Buffett's quote applies straight to Brand ...
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“It’s a good business, where you write for them.” [updated]
Credits: pexels.com $4,700,000,000 made by Google from the news industry in 2018. The study, containing analysis conducted by experts at ...
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1-pager: The Social Intelligence Opportunity
Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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1-pager: the Brand Safety Opportunity
Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Brand Safety Violations: Consumers question brand’s motives.
Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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TrustedOut in 1-page.
1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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Is the open web in danger?
In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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Need for Media Profiles Lists? Unilever agrees.
[Source and credits: AdAge] On Monday, we wrote: Media profiles are key to Business Intelligence and Advertising. Unilever launches ...
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Media profiles are key to Business Intelligence and Advertising. [updated]
Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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Developed nations distrust Social Networks, Developing ones don’t.
This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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In Europe, for the 1st time, written press is more trusted than distrusted.
This post is our takeaways from an advanced-television.com article and an EBU (European Broadcasting Union) report. In Europe, Social media ...
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Mind the gender trust gap.
Credits: Gender and trust report - Edelman 2019 We strongly encourage you to read the 2019 report on Gender ...
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Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share.
[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report - March 26th 2019] 62% ...
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Populists/anti-elitists and Right wings share the same views on News Media in France
The illustration above comes from a recent study from Journalism.com (Pew Research) Importance and trust lowest with Populist/anti-elitist. Not ...
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New demo page showcasing TrustedOut and BI, Ads and PR
A new demo page has been added to TrustedOut.com The scenario ACME is a sport car maker launching a new ...
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Quiet trendsetters quietly distrust Social Media.
"Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class" [this post is inspired by a ...
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TrustedOut + Digimind partnership. It’s official.
Publicly announced last week at our event, Press releases of our partnership are now out, and we're very excited ...
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Deck and demo from our 1st public event: TrustedOut+Digimind.
It was this Thursday morning and it was great. It was our first public presentation and it was great to ...
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Important does not mean interesting. Quite the opposite.
Inversely proportionated. The more Important a news topic is for daily life, the less interesting it is to follow ...
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Google to the local media rescue.
Google to the local media rescue. As a follow up to our post originally posted 1/17, updated 2/19, here's the ...
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Brands buy Media Brands.
Reaching out to customers. Potential and existing. There was advertising. There was sponsoring. There also was Commercial Brands creating their ...
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Facebook’s news tab is a great idea IF users can curate their sources.
The new News tab idea... If you have an hour, this video/conversation is definitely worth it. Matthias Döpfner, Axel Springer's ...
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Online lie detector or Machine learning how to lie.
Online lie detector or Machine learning how to lie. Interesting article in Wired "RESEARCHERS BUILT AN ‘ONLINE LIE DETECTOR.’ HONESTLY, THAT ...
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Distrust in Media driven by distrust in government.
According to VisionCritical: "trust [in Media] among the informed public in the U.S. plunged 23 points to 45, making it ...
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TrustedOut + Digimind = Trust in your Sources means Trust in your Analytics.
Mark your agenda! 04.11.19.900. April 11th, 9-11:30am. Paris, Champs Elysees. Register here! Trust in the content you analyze, Trust in ...
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Time for journalists to acknowledge that they write from a set of values, not simply from a disinterested effort at truth?
As Columbia Journalism Review puts it, "one gets the sense that the pitch of anti-press sentiment is now the most ...
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TrustedOut AI-Operated Classification
Data Collection and Content Classification. Our database of Media profiles has 2 distinct jobs. Collecting intangible data, like revenue, ownership, ...
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In California, “Cannabis industry more trusted than Social Media”.
Our takeaways from this recommended Wired article: "58 percent of Californians think the tech industry should be “more regulated,” up ...
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Keywords (Data) Voids: Misinformations via Google and Bing.
In decreasing order of Trust in News: Media I use, Media Overall, Search engines and Social Media. From the must-read ...
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“Local leads to trust”
“The shorter the distance between our neighbors and our news, the stronger our community.” This article from NiemanLab about an ...
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“Why customer trust is more vital to [media] brand survival than it’s ever been”
We recently wrote in the post below: "Your Trust is based on the publisher brands you value." TrustedOut’s market Because ...
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The decline of local newspapers impact on democracy.
A recent study published in Oxford's Journal of Communication (and available here) shows some very interesting links between the impact ...
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