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1-pager: The Social Intelligence Opportunity

Deliver Trustworthy and Smarter Social Intelligence. Can you make strategic decisions on doubtful insights? Previous 1-Pagers: TrustedOut in 1-page. 1-pager: the Brand ...
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1-pager: the Brand Safety Opportunity

Fix Brand Safety with AI-operated WhiteListing. Can you afford to put your brand at risk? Previous 1-Pager: TrustedOut TrustedOut in 1-page. Contact ...
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Brand Safety Violations: Consumers question brand’s motives.

Wonder what a brand safety violation means for your customers or prospects? This article from Marketing Dive explains: Consumers believe ...
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54.6% US CMOs reviewed their agency relationships because of Brand Safety

Credits: eMarketer The Brand Safety Dilemma. In its report, eMarketing writes: "Virtually all brands are making changes in how ...
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TrustedOut in 1-page.

1-pager are very popular. Everything in 1 page. Here's ours: TrustedOut: A database of AI-profiled Media. ”For analytics and brand ...
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Is the open web in danger?

In this post we'll be sharing our takeaways from a recent AdAge article: OPINION: THE CLOSED NATURE OF THE OPEN ...
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/ Corpus Intelligence, Politics

Media profiles are key to Business Intelligence and Advertising. [updated]

Example of a taxonomy DNA: BHG.com Mouse over to zoom Media profiling: Collection and Classification. TrustedOut profiles media via data collection ...
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Developed nations distrust Social Networks, Developing ones don’t.

This post is inspired from this The Guardian (UK Edition) article More than four in five Britons distrust platforms such ...
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Mind the gender trust gap.

Credits: Gender and trust report - Edelman 2019 We strongly encourage you to read the 2019 report on Gender ...
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/ Corpus Intelligence

Less than 15% of journalists trained to best report on misinformation.

This post comments an article from Poynter. New! we are sharing TrustedOut's taxonomy on this source at the end of ...
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Cyber-crime and Social Media: 62% afraid. 94% distrust. 66% ok to share.

[this post is based on an eWeek article on the Norton LifeLock Cyber Safety Insights Report - March 26th 2019] 62% ...
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/ Corpus Intelligence, Politics

Populists/anti-elitists and Right wings share the same views on News Media in France

The illustration above comes from a recent study from Journalism.com (Pew Research) Importance and trust lowest with Populist/anti-elitist. Not ...
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/ Politics

New demo page showcasing TrustedOut and BI, Ads and PR

A new demo page has been added to TrustedOut.com The scenario ACME is a sport car maker launching a new ...
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Quiet trendsetters quietly distrust Social Media.

"Quiet Trendsetters Study Highlights Distrust of Social Media, with Implications for the Political Class" [this post is inspired by a ...
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/ Corpus Intelligence, Politics, Press

TrustedOut + Digimind partnership. It’s official.

Publicly announced last week at our event, Press releases of our partnership are now out, and we're very excited ...
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/ Uncategorized

Deck and demo from our 1st public event: TrustedOut+Digimind.

It was this Thursday morning and it was great. It was our first public presentation and it was great to ...
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Important does not mean interesting. Quite the opposite.

Inversely proportionated. The more Important a news topic is for daily life, the less interesting it is to follow ...
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/ Corpus Intelligence, Politics, Press

Google to the local media rescue.

Google to the local media rescue. As a follow up to our post originally posted 1/17, updated 2/19, here's the ...
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/ Uncategorized

Brands buy Media Brands.

Reaching out to customers. Potential and existing. There was advertising. There was sponsoring. There also was Commercial Brands creating their ...
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/ Corpus Intelligence, Press

Facebook’s news tab is a great idea IF users can curate their sources.

The new News tab idea... If you have an hour, this video/conversation is definitely worth it. Matthias Döpfner, Axel Springer's ...
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/ Corpus Intelligence, Press

Online lie detector or Machine learning how to lie.

Online lie detector or Machine learning how to lie. Interesting article in Wired "RESEARCHERS BUILT AN ‘ONLINE LIE DETECTOR.’ HONESTLY, THAT ...
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/ Corpus Intelligence, Politics, Press

Distrust in Media driven by distrust in government.

According to VisionCritical: "trust [in Media] among the informed public in the U.S. plunged 23 points to 45, making it ...
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/ Corpus Intelligence, Politics, Press

TrustedOut + Digimind = Trust in your Sources means Trust in your Analytics.

Mark your agenda! 04.11.19.900. April 11th, 9-11:30am. Paris, Champs Elysees. Register here! Trust in the content you analyze, Trust in ...
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/ Uncategorized

TrustedOut AI-Operated Classification

Data Collection and Content Classification. Our database of Media profiles has 2 distinct jobs. Collecting intangible data, like revenue, ownership, ...
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/ Corpus Intelligence, Technology

In California, “Cannabis industry more trusted than Social Media”.

Our takeaways from this recommended Wired article: "58 percent of Californians think the tech industry should be “more regulated,” up ...
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/ Politics

Keywords (Data) Voids: Misinformations via Google and Bing.

In decreasing order of Trust in News: Media I use, Media Overall, Search engines and Social Media. From the must-read ...
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“Local leads to trust”

“The shorter the distance between our neighbors and our news, the stronger our community.” This article from NiemanLab about an ...
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“Why customer trust is more vital to [media] brand survival than it’s ever been”

We recently wrote in the post below: "Your Trust is based on the publisher brands you value." TrustedOut’s market Because ...
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The decline of local newspapers impact on democracy.

A recent study published in Oxford's Journal of Communication (and available here) shows some very interesting links between the impact ...
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/ Corpus Intelligence, Politics, Press

Presentation to the GESTE (major online editors in France)

We were very proud to be invited to present at the latest GESTE (major online editors in France) event ...
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Get information from Traditional Media, have conversation on Social Media. Not the other way around.

Misinformation and biases infect social media, both intentionally and accidentally This highly recommended article from The Conversation exposes 3 types of ...
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Older people share more fake news.

Age predicts behavior better than any other characteristics (even party affiliation ) Researchers at New York and Princeton Universities, through ...
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Trust, Media and Democracy

The Aspen Institute and the Knight Foundation recently released a report on a commission they organized about Trust, Media and ...
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Consumer trust is a vital and a key differentiator for publishers

Can't resist just cutting and pasting the very first sentence here "Consumer trust is a vital and a key differentiator ...
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TrustedOut’s market

In its latest report on Social Intelligence, Forrester writes, straight right from the beginning: "Enterprises Are Still Not Using Social ...
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