According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according to Ipsos.
French trusts way less.
Trust for France vs Others:
37% vs 49% for Radio and TV,
36% vs 46% for newspapers and magazines,
30% vs 45% for online information.
64% do trust someone they know.
Beyond the question: “where do those people they know get the information”, we can also link this ratio of “twice trust when I know” clearly visible in this chart
Finding trusted sources is the foundation of TrustedOut:
A database of AI-profiled Media.
”For analytics and brand safety,
what’s not Trusted In, can not be Trusted Out.”
Questions? Let us know!
