France: People trusts almost twice more someone they know than news media

According to Ipsos, information from a acquaintance inspires almost twice as much confidence as information from a media outlet, according to Ipsos.

French trusts way less.

Trust for France vs Others:
37% vs 49% for Radio and TV,
36% vs 46% for newspapers and magazines,
30% vs 45% for online information.

64% do trust someone they know.

Beyond the question: “where do those people they know get the information”, we can also link this ratio of “twice trust when I know” clearly visible in this chart

Finding trusted sources is the foundation of TrustedOut:

A database of AI-profiled Media.

”For analytics and brand safety,
what’s not Trusted In, can not be Trusted Out.”

Questions? Let us know!

 

 

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Published by

Freddy Mini

CEO & Co-founder