In this Wired article, Devin Nunes and the Power of Keyword Signaling, the author explains how political speeches can be tweaked to play with Search engines.
Quotes using part of those speeches will, to be accurate, reuse keywords optimized for Search Engines, such as Google et al. Those keywords should prompt results where the political candidate and party will have better results, higher, in the 1st page.
Propaganda landing pages.
Those keywords, when searched in Google will be either those from a competitor where confusion can be introduced, but some will be usual in a context or out of date or simple fabricated. The more unique they are, the better SEO will operate. Rare, those keywords when searched, will return few, low inventory pages where the candidate crew will have much of the pages ready.
Talk the Google talk.
Better, words used in a speech will be seen as belonging to a specific wing. This way, the result is optimal:
- Push the candidate
- Push the point of the candidate with differentiation vs others
- Push the party and augment bipartisanism
The cure: Watch who’s publishing.
Getting news from a search engine is very risky. SEO technics explained above and here in a previous post:
The solution is the same as for Businesses: Get content, and thus education, from Media you trust.
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