Less than 60% of today’s internet is human. The rest are bots.
Great article from Axios on today’s internet falseness.
Yes, we agree with the “The big picture.”
“Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the real,” Max Read writes for New York Magazine.”
And yes, we also agree with “Why it matters.”
“Legit media companies and businesses need to be making decisions for their human customers. That gets harder for everyone when bots and fake metrics swamp the internet.”
This sounds in line with our recent article Optimism and method for greater trust in media. and, of couse, our Corpus Intelligence.