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Recent Posts

  • Introducing How-Tos February 24, 2020
  • Solutions for Online Advertising February 17, 2020
  • New TrustedOut.com is here. February 10, 2020
  • Must read posts. February 3, 2020
  • AI-managed taxonomy to keep up with language evolutions. January 27, 2020
  • The political role of Advertisers. January 20, 2020
  • AI-powered classifications vs Keywords. Part 1/2: Editorial Orientations detection.[updated] January 15, 2020
  • AI-powered classifications vs Keywords. Part 2/2: Evolution over time. January 13, 2020
  • It was 2019. December 30, 2019
  • Listen and watch content you trust – TrustedOut and RSS Readers. December 23, 2019
  • Happy Holidays! December 20, 2019
  • Trusted Content as a Utility December 16, 2019
  • Should governments deal with fake news? December 9, 2019
  • Talk the Google talk. December 2, 2019
  • Marketers must-haves: Media Sources reports and comparisons November 26, 2019
  • Create a corpus from a list of articles (ex. here: popular on Facebook). November 18, 2019
  • TrustedOut: Intelligence you trust. Brand Safety you trust. PR you trust. November 12, 2019
  • Corpus Intelligence for an Industry: Aerospace & Defense – October 2019 November 4, 2019
  • Media: Contributing to polarization AND reflective of polarization. October 28, 2019
  • Corpus Intelligence for an Industry: Lifestyle – October 2019 October 21, 2019
  • De Ligonnes arrest. Fake News vs True Mistake. October 14, 2019
  • Media Coverage Market Shares US vs France – Source TrustedOut – 10/01/19 October 7, 2019
  • Brand Safety: We could not agree more with Facebook. September 30, 2019
  • The ultimate brand consistency is to remove the name from the logo. September 23, 2019
  • Do Commerce AND, NOT OR, Branding. (and fix brand safety, risky SEO et al) September 16, 2019
  • Brand Safety Crisis Can Prompt Consumer Backlash Against Brand September 9, 2019
  • Your business is all about the content you trust. September 3, 2019
  • Brand Safety, the most misleading proxy for quality that an advertiser can use. August 28, 2019
  • 2019: Brand awareness is Marketers top priority. August 26, 2019
  • Do not let advertising compromise your brand consistency. August 19, 2019
  • Economy and Enterprise – US vs France Taxonomies. August 5, 2019
  • TrustedOut in NetSources July 29, 2019
  • France: People trusts almost twice more someone they know than news media July 22, 2019
  • 65% of Britain’s biggest advertisers are present in non-brand safe environments July 18, 2019
  • They say about nous. [update #2] July 16, 2019
  • Fine tuning your corpus to perfect analytics and build brand consistent whitelists. July 15, 2019
  • Brand Consistency > Brand Safety + Brand Suitability July 10, 2019
  • Business Case #4. Whitelisting. July 8, 2019
  • How our AI-powered classification works. July 4, 2019
  • Almost 6 in 10 Canadians blame the United States on the effect of fake news in Canada July 1, 2019
  • “Fake news” means almost nothing. June 27, 2019
  • People have shifted their trust to the relationships within their control. June 24, 2019
  • Adding News-Sensitivity in our Taxonomy. June 20, 2019
  • Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values. June 17, 2019
  • “It takes 20 years to build a reputation and 5 minutes to ruin it… June 13, 2019
  • “It’s a good business, where you write for them.” [updated] June 11, 2019
  • 1-pager: The Social Intelligence Opportunity June 8, 2019
  • 1-pager: the Brand Safety Opportunity June 5, 2019
  • Brand Safety Violations: Consumers question brand’s motives. June 3, 2019
  • 54.6% US CMOs reviewed their agency relationships because of Brand Safety May 31, 2019
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