Trust by political party and Presidential elections

In this 2018 Gallup survey, a clear split between political parties is noticeable, but even more interesting is crossing Presidential elections with this chart.

Losing raises trust.

In America, when you lose a Presidential election (Democrats and Republicans), your trust in media goes up the year after.

2016. Donald Trump (Republican).

Winners: Republicans. Down the election year. Flat the year after.

Losers: Democrats. Down the election year. Up the year after.

2012. Barack Obama (Democrat).

Losers: Republicans. Down the election year. Up the year after.

Winners: Democrats. Flat election year, Flat the year after.

2008. Barack Obama (Democrat).

Losers: Republicans. Down the election year. Up the year after.

Winners: Democrats. Down election year, Down the year after.

2004. George H. Bush (Republican).

Winners: Republicans. Down the election year. Flat the year after.

Losers: Democrats. Down election year. Up the year after.

2000. George H. Bush (Republican).

Winners: Republicans. Flat the election year. Down the year after.

Losers: Democrats. Down election year. Up the year after.

Interesting.

Now, do Political orientations within your Corpus of content impact analytics?

Answer is here…

 

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Freddy Mini

CEO & Co-founder