Is the content you base your decision on the one you trust?
Is your brand appearing within sites you trust safe?
To make sure you answer yes to those questions (and more like where is focused your PR effort, are you tracking the right market…), TrustedOut is proud to offer, a posteriori profiling report.
It’s never too late. To know and fix.
As shown in the graphic above:
1/ Get the list of sources/media from your analytics tools and/or your DSP
Simply export the list of sources and/or media used for your analytics or get the list of domains from your DSP or ask your ad agency. This list can be in CSV, XLS or else in text format.
2/ Simply use the new “is in file” condition
New in TrustedOut is the “Files” menu. Upload your CSV or XLS made of your sources/medias as seen in previous step
Add the new condition for “Website”: “is in file” and select your CSV/XLS
3/ Click Report. Voila.
A real example?
Of course, we will keep this example anonymous. The privacy of people who trust us is top priority for us.
From an ad campaign, not using TrustedOut for its curation, we got the CSV file of all domains where a bid was won and thus, the client’s brand was exposed.
The Corpus producing the Report is dead simple but you can use this new filter line to dig into taxonomy, Spotted as, Countries, Languages etc…
Let’s go super simple. 1 line. That is it.:
Again, to keep this example all private, we won’t show the real and full report but here are few pages
Is your brand exposed in editorial focuses you want?
TrustedOut Report shows the editorial evolution of the domains where your brand was exposed.
Of course, the same applies to a list of sources used for your strategic decisions out of your analytics tools.
Is your brand exposed in sites spotted as toxic, political, religious or satirical?
Do you truly knew your brand was exposed there?
In our example, the client didn’t know and didn’t want to be seen on sites perceived as Far left or Far Right.
Well, just to mention one, its brand was on Breitbart. And more…
In the country and language you picked?
Client aimed for France and French.
TrustedOut found only 58.9% were in French and less than half in France.
The Solution: Use TrustedOut to ensure your curation is made of the content you trust.
In the example above, we offered a different whitelist made of media in France and in French, the desired taxonomy, both in expertise level, over a chosen period of time and blocked all toxic and extreme political orientation. We could do more.
We encourage you to read this post: TrustedOut for Xandr: First results
Contact us to see if you qualify for a free report (large ad agency, enterprise, in the US or in France).
or email us at email@example.com