While distrust is general, trust definition is personal.

Here are 3 interesting facts (US data): 1/ people are spending more time following the news, according to Pew Research Center, 2/ distrust in news is severe and growing with 72% believing traditional major news sources reporting news they know to be fake, or purposely misleading according to a poll from Axios and SurveyMonkey and finally 3/ Trust in news depends on which news media you mean according to the Media Insight Project.

As the content you use makes your education, your opinions and, most importantly, your decisions-making, defining your trust is mandatory. This is the foundation of TrustedOut. We call it Corpus Intelligence. First targets: the $4B spent in text analytics ($10+B by 2023) to make this intelligence trustworthy and also everyone concerns with Brand Safety to help them define precisely their trusted brand perimeters.

PS: Must read article (This chart is coming from it): ‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

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Freddy Mini

CEO & Co-founder