Solutions for Online Advertising

1. Brand Safety | 2. End of Cookies | 3. Reporting Laws


1. Brand Safety: What we are fixing:
How can we make sure a Brand is totally safe?

A major issue. Brands take years to build and can be detroyed in a moment. To avoid having your brand displayed in an unsafe environment, the brand must define what is safe and build a whitelist accordingly.

How we are fixing it:
Build and Manage your Whitelist with your definition of what is safe for your Brand.

Create a Corpus corresponding to the media profiles safe for your brand:

For a campaign, you are looking for media and sources:
  • Widely covering Driving as a Lifestyle during the past Quarter in America
  • But not related to Racing, cars or motorbikes
  • And without any political orientation
  • And not perceived as Fake or Hate news
Corpus


TrustedOut, at this very moment, found 2,667 media and 6,017 sources. Finding corresponding sources is important to laser target part of a media. Click on [Get] to have a look at the list. You can always fine tune the list with more conditions...

Corpus


Ready? click on [Download] and [Media (CSV)] to download your whitelist.
You can also [Connect] with your DSP so updates on the list get sync'ed with your DSP.

Bottom line: The whitelist is made of media profiles you select.


2. End of Cookies: What we are fixing:
How to target audience in absence of cookies?

Following Apple, Google has announced the end of cookies, and context, which means targeting will no longer be done using these classic methods.

How we are fixing it:
Grab Intelligence from the targeted article's classifications.

Without insights from cookies, most of the intelligence resides in the article where the ad might be placed and its URL.
From the previous corpus, you can visualize how articles from a sources are classified.
For example here, from the Media "InsideEVs", we have for the source "InsideEVs - Features" the following articles:

Corpus


The URL indicates the source (feed) which is also profiled giving even more intelligence on the article.

Furthermore, Classifications of an article not only detect editorial orientations not dependent on the presence or absence of keywords but those classifications also evolve over time. Meaning what is perceived in a way at publishing time, might be perceived in a different way later...

This is a unique guarantee ad targeting, and thus Brand Safety, will remain relevant and secure over time.

New and unique benefits:

  • Page is profiled at the instant of bidding. Always accurate and contextual.
  • Page URL provides media segment where we provide feed classifications AND trends over past week, month and quarter to always be ahead and right.
  • Domain in the URL provides media profiling AND perceptions such as toxic content (is media perceived as provider of fake news or junk science...) or what are its Political orientations, etc...
  • Overall, Intelligence in content aligns everyone's goals (brand safety for the advertiser, branding for the publisher, campaign targeting for the agency AND total respect of the reader's privacy) in a long term investment, while privacy workarounds are not.
Read Classification vs Keywords to understand the huge benefits of Editorial Orientations AND the evolution of classification over time.

  • Classification vs Keywords

  • 3. Reporting laws: What we are fixing:
    How to deal with government reporting laws such as the Avia law?

    First France and, according to the Guardian, other countries will follow, Brands will have to display, on a monthly basis, sites where they bought advertising. A way to show who finances who.

    How we are fixing it:
    Report Media with their profile made by TrustedOut. AI-Powered. Unbiased, Universal and always Up-to-date.

    Reporting laws, such as the "Avia law" in France are explained here:

  • The Political role of Advertisers

  • To follow up on previous example above, a brand advertising on "Inside EVs" could link to this TrustedOut Media Profile

    Corpus